The anti-counterfeit packaging market is growing rapidly in accordance with the growth in the end-use sector of the packaging market, globally. Factors such as increasing awareness of anti-counterfeiting solutions in the pharmaceutical & healthcare sector and growing demand for packed food & beverage products have largely contributed to the growth of the anti-counterfeit packaging market. The anti-counterfeit packaging market is classified on the basis of technology, end-use sector, and region. It has experienced continuous progress with regard to technological advances and innovations in the packaging industry coupled with growing counterfeiting activities around the world. According to MarketsandMarkets, the global market for anti-counterfeit packaging, in terms of value, is projected to reach USD 188.2 billion by 2025, at a CAGR of 12.09%.
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By end-use industry, the pharmaceuticals segment is projected to be the largest segment in the anti-counterfeit packaging market. An increase in awareness about anti-counterfeit packaging and human health & safety is one of the factors contributing to the growth in demand for anti-counterfeiting technologies in packaging. The APAC region (due to rapid urbanization and industrialization), is expected to boost the demand for anti-counterfeit packaging market in the pharmaceuticals industry. The strict laws pertaining to counterfeiting activities, need for efficient supply chain, and availability of costefficient
counterfeiting technologies have propelled packaging companies to opt for anti-counterfeiting technologies, which enable cost savings and brand protection.
Mass Encoding is estimated to be the largest segment in the anti-counterfeit packaging market
Mass encoding, by technology, accounted for the most significant demand for anti-counterfeit packaging in 2019, in terms of volume. This dominant market position is attributed to the boost in demand for anti-counterfeit packaging solutions across the end-use industry. Encoded products need the support of software solutions, which permit product tracking through the various nodes in the logistics and supply chain management operations. Barcode, digital mass serialization, and digital mass encryption are the various options used for mass encoding the market for linerless labels has also experienced a rise in its demand.
Asia Pacific projected to account for the largest share in the anti-counterfeit packaging market
Asia Pacific, with emerging economies such as China and India, is expected to drive the anti-counterfeit packaging market. China is projected to account for the largest market share and dominate the Asia-Pacific anti-counterfeit packaging market in 2020. The growing pharmaceutical & healthcare and food & beverage industries are likely to drive the demand for anti-counterfeit packaging solutions in China. In addition to this, the country’s large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry.
The major players include Avery Dennison (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), Zebra Technologies Corporation (US), SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). Companies have adopted strategies such as new product launches, expansions & investments, and acquisitions to cope with the increasing demand in the emerging markets.
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