Automotive digital instrument cluster is an electronic instrument panel, a set of instrumentation, which displays digital output rather than analog gauges. It is positioned on the driver’s side on the dashboard, in front of the steering wheel. It shows vital information such as speed, map and navigation prompts, incoming calls, radio stations, and system alerts. Many premium automakers such as Audi and Jaguar Land Rover, have implemented fully digital instrument clusters in their cars. The automotive digital instrument cluster market in the past few years have been witnessing a massive growth and as per the recent research report published by P&S Intelligence, the market is expected to grow at double digit rate for the next few years to come. The market growth is mainly driven by increasing sales of premium and electric cars. In addition, the growing penetration of in-vehicle safety features is expected to boost the market growth during the forecast period.
Growing in-vehicle digitalization is benefiting the automotive digital instrument cluster market in North America. The demand for digital instrument clusters in the region is being driven by rising dependency on technology, and growing number of tech-savvy car buyers. The passenger car is increasingly becoming technologically advanced, especially in developed countries of the region, with the integration of innumerable sensors and processors. The information captured by many of these sensors need to be displayed to the driver, which many times happens via a digital instrument cluster. The North American digital instrument cluster market is expected to see a significant growth during the forecast period, in view of the growing demand of in-vehicle safety and security systems, ADAS, infotainment, and telematics. Due to their falling prices, many of these features are expected to become standard, even in medium category cars.
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Moreover, government regulations regarding driver safety are expected to become more stringent, which would force automakers to incorporate ADAS and other safety features in their cars, thereby benefiting the digital instrument cluster market in the region. For instance, National Highway Traffic Safety Administration (NHTSA) in the U.S. has mandated that by May 2018, all new cars sold in the country should be equipped with a rear-view camera. Similarly, in 2017, Transport Canada mandated that all new cars and small trucks will have to be equipped with rear-view cameras from May 2018. More such safety and security features are expected to be incorporated in passenger cars during the forecast period; thus, driving the automotive digital instrument cluster market in the region.
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