Gluten-Free Products have gained traction due to people suffering from gluten sensitivity and celiac disease. People with celiac disease can damage their small intestine as well as face trouble with digestion of foods. For instance, gluten-free flour has gained support from the pizza industry in order to retain a significant share of the consumer base. The global gluten-free flours market report contains the list of flours suitable for consumption as well as their demand according to type, category, distribution channel, and region.
Market Outlook
The global gluten-free flours market is projected to touch a large mark by exhibiting 7.1% CAGR from 2018 to 2023 (forecast period). Rising consumption of gluten-free products and health-consciousness among consumers are expected to drive the market growth. Direct-to-consumer delivery combined with traditional and social media coverage of gluten-free products can bode well for the market. The move by various manufacturers for producing foods with less amount of saturated fat and clean labelling solutions can expand the growth avenues for the market.
High prevalence of obesity, diabetes, and consciousness of excess body weight are other factors of the market. Launch of cake mixes for the mainstream audience looking forward for allergen-friendly products can augur favourably for the gluten-free flours market. For instance, KRUSTEAZ line of baking mixes by Continental Mills uses a blend of sorghum and rice flour in its cooking mixes. Consumption of gluten-free flours by the geriatric populace is likely to positively impact market growth.
But low awareness levels and high cost compared to its wheat counterpart can pose a challenge to the gluten-free flours market.
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Competitive Outlook
- Parrish and HEIMBECKER, Limited,
- Groupe LIMAGRAIN Holding SA,
- The Hain Celestial Group,
- Cargill, Incorporated,
- Associated British Foods plc,
- The Scoular Company,
- Archer Daniels Midland Company,
- SUNOPTA Inc.,
- General Mills Inc.,
- Enjoy Life Foods LLC
are some of the noteworthy players in the global gluten-free flours market. Players are launching novel products which are made from gluten-free flours such as snacks, biscuits, and other foods.
Segmentation Analysis
The global gluten-free flours market is segmented by type, category, and distribution channel.
By type, it is segmented into oats, millet, rice, sorghum, amaranth, and others. The rice segment is predicted to generate the largest revenue for the gluten-free flours market due to wide availability of rice flours and its application in pastas, noodles, and breads.
By category, it is segmented into conventional and organic. The organic segment is expected to exhibit a phenomenal CAGR during the forecast period due to preference of organic products by the public.
By distribution channel, it is segmented into store-based and non-store-based. The store-based segment is expected to be the biggest source of revenue due to the large distributed network of supermarkets and hypermarkets. But the non-store-based segment may gain the upper hand in the global gluten-free flours market due to preference of online channels for the procurement of such products.
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Regional Analysis
Europe, North America, Asia Pacific (APAC), and Rest-of-the-World (RoW) are regions covered in the gluten-free flours market report.
North America is expected to dominate the global market till the end of the forecast period due to high cases of irritable bowel syndrome (IBS) and celiac disease. The use of gluten-free flour for the preparation of baked products coupled with its health benefits can fuel the regional market growth. A large consumer base in the U.S. and Canada and design of new diets centered around gluten-free products can work favorably for the global gluten-free flours market growth.
Europe can experience a modest growth rate during the forecast period due to heavy consumption of ready-to-eat and processed foods such as pastas, noodles, and breads. Germany is touted to be one of the biggest contributors in the region.
On the other hand, the APAC region can register the highest growth rate during the assessment period due to inclusion of gluten-free ingredients in the preparation of processed foods. The penetration of the ecommerce sector and the access to the Internet by the large populace in China and India can spur the demand of gluten-free flours till 2023.
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