Global Video Streaming Market Analysis and Forecast (2023-2030): Insights from Maximize Market Research Pvt Ltd

Global Video Streaming Market Analysis and Forecast (2023-2030): Insights from Maximize Market Research Pvt Ltd
Video Streaming Market
The Video Streaming Market size was valued at USD 107.80 Bn. in 2023 and the total Video Streaming Market revenue is expected to grow at a CAGR of 20.5% from 2024 to 2030, reaching nearly USD 397.67 Bn. by 2030

[Pune, 02 MAY 2024]: Maximize Market Research Pvt Ltd, a leading global market research and growth consultancy firm, has released its comprehensive report on the Video Streaming Market, providing in-depth analysis and forecasts for the period 2023-2030. The report covers various market segments and subsegments, key players’ strategic perspectives, regional insights, and competitive landscape. With a rigorous and scientific methodology, this report offers valuable insights into the evolving landscape of the video streaming industry.

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Market Dynamics:

Innovation and environmental factors are driving market growth with innovation shaping brand-consumer connections and environmental factors influencing competition and concentration. Also, technical advancements growing demand for encoders and partnerships with local companies are accelerating market growth. The challenges include increased competition, political risks, technical issues, and concerns over security and privacy.

Market Segmentation:

The report segments the Video Streaming Market by streaming type, channel, component, vertical, and revenue model. Key segments include:

by Streaming Type

Live Video Streaming

Non-Linear Video Streaming

by Channel

Internet Protocol TV

Over-the-Top (OTT)



Cable TV

by Component Software

Transcoding and Processing

Video Delivery and Distribution

Video Management

by Vertical







by Revenue Model



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Streaming services cater to diverse sectors with tailored product uses. Live video streaming, accessible via Internet Protocol TV, Over-the-Top, Pay-Tv, Satellite, and Cable TV, employs transcoding and delivery software. In education, healthcare, esports/sports, gaming, fitness, and music industries, it facilitates content distribution and management, offering rental or subscription models. Non-linear video streaming, prevalent in Over-the-Top, Pay-TV, Satellite, and Cable TV channels, similarly employs transcoding and delivery tools but leans more towards rental revenue. These services revolutionize content consumption across sectors and enhancing accessibility and engagement for audiences worldwide.

Regional Insights:

North America dominated the market in 2023 with the United States holding the highest share. Factors such as collaboration between governments, institutional partnerships, and investments in outsourcing solutions contribute to market growth. Asia Pacific is expected to witness significant growth and driven by increasing demand for short-form content and the rise in internet penetration.

Regional Coverage:

The report provides insights into the market dynamics across regions including:

  • North America (United States, Canada, Mexico)
  • Europe (UK, France, Germany, Italy, Spain, Sweden, Austria, Rest of Europe)
  • Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan, Rest of APAC)
  • Middle East and Africa (South Africa, GCC, Egypt, Nigeria, Rest of ME&A)
  • South America (Brazil, Argentina, Rest of South America)

Key Players:

Strategic perspectives of key players in the Video Streaming Market are highlighted, including:

  • Netflix, Inc.
  • Amazon Prime Video (, Inc.)
  • Hulu (The Walt Disney Company)
  • Disney+ (The Walt Disney Company)
  • YouTube (Alphabet Inc.)
  • Apple TV+ (Apple Inc.)
  • HBO Max (WarnerMedia)
  • Peacock (NBCUniversal)
  • Roku, Inc.
  • Twitch (, Inc.)
  • Vimeo (IAC/InterActiveCorp)
  • CBS All Access/Paramount+ (ViacomCBS)
  • Quibi (ceased operations in 2020)
  • Sony Crackle (Sony Pictures Entertainment)
  • Sling TV (Dish Network Corporation)
  • ESPN+ (The Walt Disney Company)
  • Tidal (Square, Inc.)
  • Vudu (Walmart Inc.)
  • Crunchyroll (Sony Pictures Entertainment)
  • Dailymotion

Competitive Landscape:

Recent developments include Viacom18’s merger of JioCinema and Voot, Disney’s acquisition of Hulu, and Brightcove, Inc.’s integrations with Instagram, Shopify, and Salesforce.

Research Methodology:

The report’s findings are backed by a scientific research methodology and ensuring accuracy and reliability. Maximize Market Research Pvt Ltd employs rigorous data collection, analysis, and validation techniques, combined with expert industry insights, to provide a comprehensive view of the Video Streaming Market. This approach enables stakeholders to make informed decisions and stay ahead of market trends.

Insights from the Report:

  • The Video Streaming Market was valued at USD 107.80 billion in 2023, with a projected CAGR of 20.5% from 2024 to 2030, reaching nearly USD 397.67 billion by 2030.
  • The video streaming market driving the growth factors such as the rise in live-streamed content, adoption of cloud-based solutions, popularity of video game streaming, and increasing demand for online videos in developing economies.
  • Opportunities in SMEs and growth in the education sector are expected to fuel market expansion in the forecast years.
  • Key players are adopting strategies such as partnerships, mergers, acquisitions, and new product developments to enhance their global presence and market share.


Maximize Market Research Pvt Ltd.’s report provides a comprehensive analysis of the Video Streaming Market and offering valuable insights for stakeholders to navigate the evolving landscape with its scientific methodology and strategic perspectives on key players, the report is a trusted resource for understanding market trends and making informed decisions.

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