Toothpaste Market Overview
Dental hygiene is an important part of oral care, and toothpaste is integral to dental hygiene. A new report on the Global Toothpaste Market, published by Market Research Future (MRFR), estimates that this market could achieve profits at 4.80% CAGR between 2018 and 2025. In terms of value, the market can be worth USD 21,642 Mn by the end of the forecast period.
The influential market driving factor for the global toothpaste market growth is the dental problems that are faced by children and adults. New toothpaste launches by prominent companies, the popularity of flavored toothpastes, and innovations introduced in product lines (different toothpastes being released by one toothpaste brand) can also boost the market. Other factors enhancing the market growth include more focus on oral care by consumers, toothpastes designed for addressing specific dental issues, the popularity of toothpastes made from natural resources, entry of new market players, and celebrity endorsement. However, the use of ingredients like parabens and triclosan can hamper market growth.
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Latest Industry News
- Rock star Lenny Kravitz has launched a new anti-plaque toothpaste called Twice. 20 AUG 2019
Market Segmentation
The global toothpaste market segmentation encompasses distribution channel and type. MRFR’s take on the market explores various facets of the market in-depth.
Based on the distribution channel, this market has been segmented into store-based distribution channel and non-store-based distribution channel. The store-based distribution channel segment can be sub-segmented into convenience stores, supermarkets & hypermarkets, and others. The non-store-based distribution channel segment covers e-commerce platforms. During the forecast period, the store-based distribution segment is expected to generate higher revenue. However, due to increasing internet penetration and rising e-commerce industry, the non-store-based distribution segment can expand at 5.09% CAGR.
By type, the market has been segmented into children’s, herbal, sensitivity, smokers, whitening, and others. During the forecast period, the herbal segment has been anticipated to grow at 5.48% CAGR.
Regional Segmentation
A geographical outlining of the Global Toothpaste Market covers Asia Pacific, North America, South America, Europe, and the Middle East & Africa (MEA).
The Asia Pacific region can grow at 5.25% CAGR during the forecast period due to the burgeoning population in China and India. Awareness of oral hygiene and the presence of international brands also boost market growth. Other important country-specific markets in this region are Australia, Indonesia, Japan, Malaysia, Singapore, South Korea, The Philippines, Thailand, and Vietnam. An analysis of the remaining countries in the Asia Pacific region featured in this report estimates the huge contribution to market revenue from some other countries.
During the forecast period, the market in North America has been estimated to attain the market valuation of USD 6,330.3 Mn due to the presence of key market players. Most of the major market players are based in the USA. Many scientists also work on different formulas to create unique toothpaste. After the USA, maximum market revenue comes from Canada and Mexico.
The market in Europe is expected to benefit as organic toothpastes, and herbal toothpastes are being introduced in the market. Some of the crucial market players are based in Europe too. The most significant country-specific markets in this region are France, Germany, Italy, Russia, and the UK. An observation of the remaining countries in Europe featured in this report speculate the huge addition to market revenue from some other countries in Europe.
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In South America, the market is decent but smaller as the purchasing power of the consumer is lesser than North American consumers. The worthy country-specific markets in this region are Argentina and Brazil. An evaluation of the remaining countries in South America featured in this report anticipates a decent contribution to market revenue from some other countries.
In the MEA region, the market is small as most countries in this region are low-income countries. Countries of the Middle East are financially more stable than African countries. The strongest country-specific markets in this region are Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, South Africa, Turkey, and UAE. A valuation of the remaining countries in the MEA region featured in this report anticipates a decent contribution to market revenue from some other countries.
Key Players
Big players in the global toothpaste market include 3M (USA), CCA Industries Inc. (USA), Church & Dwight Co. Inc. (USA), Colgate-Palmolive Company (USA), Coswell SpA (Italy), Dabur India Ltd. (India), D.R. Harris & Co Ltd. (UK), GlaxoSmithKline PLC (UK), Hawley & Hazel (BVI) Co Ltd. (Hong Kong), Henkel AG & Co. KGaA (Germany), The Himalaya Drug Company (India), Johnson & Johnson Services Inc. (USA), LG Household & Health Care Ltd. (South Korea), Procter & Gamble (USA), and Unilever PLC (UK).
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