Tonic water is highly carbonated contains quinine, which is made from the bark of the cinchona tree due to which the tonic water has a bitter taste and finish. It is initially used as a prophylactic against malaria due to lower quinine content and is consumed for its distinctive bitter flavor. Tonic water is often used as a drink mixer for cocktails, especially those made with gin or vodka.
The Tonic Water Market report offers strategic recommendations in key business segments based on the market estimations and competitive landscape, mapping the key common trends of the tonic water market
Tonic Water Market Outlook:
The global market is estimated and forecasted in terms of revenue (USD million) generated by the tonic water market. The tonic water market has gained sustainable growth owing to increasing disposable income of people due to rapid industrialization and economic growth and changing the lifestyle of people which leads to the socialization of people and parties and the growing perception that alcoholic drinks relax the mind. Moreover, the influence of social media and the internet on the lifestyle of people had a positive influence on the market too. However, increasing cost of production and availability of substitute products in the market are the major factors restraining the growth of the tonic water market.
Tonic Water Market Segmental Overview:
The global tonic water market is segmented into type, application, sales channel, and geography.
Tonic Water Market by Type:
Based on the type, the tonic water market is bifurcated into regular and diet. The regular tonic water segment accounted for the largest market share in 2017 and is the most widely used tonic water. The largest share of this segment is primarily attributed to increasing demand from developed countries including North America and Europe. Moreover, the diet segment is expected to grow at a faster pace during the forecast period owing to the rising concern of people toward health food & beverages and the demand for low-calorie drinks.
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Tonic Water Market by Application:
By Application, the global tonic market is bifurcated into alcoholic drinks and direct consumption. In 2017, the alcoholic drinks segment accounted for the largest segment and is anticipated to grow at the faster rate during the forecast period. Increasing consumption and popularity of alcoholic drinks is directly propionate to the growth of the alcoholic segment in the global tonic water market.
Tonic Water Market by Sales Channel:
Based on the sales channel, the market is segmented into direct sales and retail sales. Among these, the retail segment is expected to account for largest share during the forecast period. The development in the retail sector in developed and developing contrived and an increasing number of retail stores is primarily attributed to the rising adaptation of retail sales channel by the tonic water manufacturers.
Tonic Water Market by Geography:
By geography, the global tonic water market is studied across the countries of key regions such as North America, Europe, Asia Pacific and rest of the world. Rest of the world includes Latin America and Middle East & Africa. Globally, North America is expected to be the fastest-growing region during the prediction period. Factors such as rising economic growth, the highest consumption rate of alcoholic beverages and the surging popularity of gin and vodka are fuelling the growth of tonic water market in North America.
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Tonic Water Market Key Players:
Some of the key participants of the global tonic water market are FENTIMANS, The Coca-Cola Company, Diageo, Q Drinks, White Rock Products Inc, Thomas Henry GmbH & Co. KG, Powell & Mahoney Craft Cocktail Mixers, FEVER-TREE, Keurig Dr Pepper, Inc, Monster Energy Company, MBG International Premium Brands GmbH, East Imperial, JACK RUDY COCKTAIL CO, BOYLAN BOTTLING CO, LLANLLYR WATER CO LTD, National Beverage Corp, Luscombe Drinks, Bradleys Tonic Co, etc. FEVER-TREE is among the leading manufacturers of tonic water globally. Furthermore, strategies such as expansions, as well as partnerships and agreements were also implemented by numerous market players to expand their R&D competences and geographic presence in the global market.
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Key Questions Answered in Report:
•What is the future scope of global Tonic Water market up to 2025?
•What are the challenges to market growth?
•Who are the key vendors in the global Tonic Water market?
•What will the market size and the growth rate be in 2025?
•What are the key market trends impacting the growth of the global Tonic Water market?
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