The global social media advertisement market is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a rate of 18.8%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption, and advertisements for essentials and health and hygiene products over social media have increased. The market is expected to reach $221.01 billion in 2023 at a rate of 29.12%.
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The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement.
Global Social Media Advertisement Market Segmentation –
The Social Media Advertisement market covered in this report is segmented
By Advertisement Type: Microblogging, Photo Sharing, Video Sharing, Others
By Device: Mobile, Personal Computers Or Laptops
By End-Use Industry: Healthcare, Automotive, Retail, Telecom, BFSI, Others
Global Social Media Advertisement Market Driver –
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services.
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A Few Points From The Global Social Media Advertisement Market ToC
1. Executive Summary
2. Social Media Advertisement Market Characteristics
3. Social Media Advertisement Market Size And Growth
3.1. Global Social Media Advertisement Historic Market, 2015 – 2019, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Social Media Advertisement Forecast Market, 2019 – 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Social Media Advertisement Market Segmentation
5. Social Media Advertisement Market Regional And Country Analysis
5.1. Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
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