Shea butter is a substance extracted from nuts of the Shea tree. It is a popular product used by many to enhance the quality of their skin. This commodity is commonly made and found in South Africa as Shea trees naturally grow in that region.
Shea butter is a sought-after solution for various problems like acne, dandruff, eczema, etc. With dust and pollution levels at an all-time high, many people around the globe are paying more attention and focusing on skincare. It is known to be a great source of magnesium, potassium, and protein. Apart from skincare it is also commonly used in baking as a substitute or alternative to cocoa butter.
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Segmentation
The segmentation for Shea butter is based on what type it is and what it is used for. Shea butter is used in two forms – refined shea butter and raw and unrefined shea butter. While both are used for skincare, some prefer refined Shea for its color and smell, while others prefer raw and unrefined Shea for its natural qualities.
Shea butter is also segmented based on how it is used. It is part of many products belonging to the personal care and cosmetic industry. Many cosmetic and personal care companies are investing in R&D to find new ways of integrating shea butter into various products they provide. This is likely to great a positive impact and drive greater demand for shea butter.
It is commonly used in the food and beverage industry as well. Due to the high cost of cocoa butter, the baking and confectionery industry is looking into cost-effective alternatives and shea butter is high on this list. It’s easier to store and use and hence is also popular sought after by all the major players in the food, beverage, and baking industry.
Regional Overview
The biggest market for shea butter currently is the Middle East and Africa due to its rapid urbanization. These nations are also known for their high production of shea butter due to abundant supply of the raw material. Tying the above fact with cheap labor, it is easier for these regions to produce and consume Shea based products or shea butter itself.
Apart from the above, the U.K is also expected to become a big contributor to the shea butter market. This is mainly due to the rising demand for personal care and cosmetic products. The demand for shea butter will also increase when there is an increase in the consumption of chocolate and bakery products.
Industry News
Shea butter has many uses and consumers are curious to learn about how they can use shea butter to their advantage. There are many reports on the effectiveness of Shea butter based products and cosmetics, the difference between refined shea butter and unrefined shea butter, and different uses of shea butter. There are also various reports on the various medical properties it contains and the great potential it has to become a part of the medical industry as well.
There also many blogs and vlogs on how to accommodate shea butter products into personal care routines and how to reconstruct a skincare and hair-care routine to involve shea butter for better personal care.
Continuous…
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