Global Sanitary Napkins Industry

Rising Awareness about Women Healthcare Products to Expand Sanitary Napkins Market

Market Synopsis:

Increasing awareness about women healthcare has led to a drastic rise in the sales of sanitary napkins on the global front. This report asserts that the global sanitary napkins market is anticipated to remain highly lucrative over the next couple of years. Material innovation is likely to drive the growth of the market in the years to come. An influx of new players is expected to be witnessed in the sanitary napkins market in the foreseeable future, owing to the availability of numerous developmental opportunities. To illustrate, the introduction of ecological sanitary napkins is poised to push the market on upward trajectory.

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Governments and non-profit organizations are investing in making the product accessible in remote areas. This, in turn, is projected to impact the expansion of the sanitary napkins market favorably over the next few years. In addition, rapid urbanization and an increase in working women population have opened new avenues of growth for the market players. However, the rising awareness about the benefits of tampons can pose challenge to the growth rate of the sanitary napkins market in the nearby future.

Market Segmentation:

Based on type, the global sanitary napkins market has been segmented into dry mesh sanitary napkins, cotton soft type sanitary napkins, and cotton sanitary napkins.

On the basis of application, the sanitary napkins market has been bifurcated into retail outlets and online outlets.

Regional Assessment:

This study covers a detail geographic evaluation of the global sanitary napkins market on the basis of region and country. Key regions profiled in this report are North America, Central & South America, Asia Pacific, Europe, and the Middle East & Africa. Asia Pacific resonates strong growth opportunities and is expected to exhibit a steep rise in the growth curve. Increasing population of the region is anticipated to boost the sales of sanitary napkins in the years to come. In addition, the rising awareness among the massive rural population has unleashed developmental opportunities for the market players. Increasing investments in making the product available to rural women in countries such as India is expected to drive the expansion of the market over the next couple of years. In addition, the rising cases of diseases caused by lack of menstrual hygiene are set to promote market growth over the next few years.

Competitive Dashboard:

Kotex, Carefree, Bodyform, Stayfree, Organyc, KleanNara, ElisMegami, Natracare, Whisper, Laurier, HelenHarper, Sofy, and Unicharm are few of the major participants of the global sanitary napkins market. Investments are expected to increase in regional expansion, especially in developing and underdeveloped nations. Key players are also anticipated to emphasize on research & development for the introduction of new products. Competitive pricing is likely to emerge as the prime area of focus for strengthening foothold in the global market place. Other growth strategies to be devised and execute by these players are mergers & acquisitions, collaborations, awareness campaigns, agreements, etc. The future trajectory of the market is expected to remain highly competitive over the next couple of years.

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