Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
In 2018, the global Real-Time Bidding (RTB) Technology market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.
The key players covered in this study
Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
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Market segment by Type, the product can be split into
Open
Invited
Market segment by Application, split into
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Real-Time Bidding (RTB) Technology status, future forecast, growth opportunity, key market and key players.
To present the Real-Time Bidding (RTB) Technology development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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Table Of Contents:
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (2014-2025)
1.4.2 Open
1.4.3 Invited
1.5 Market by Application
1.5.1 Global Real-Time Bidding (RTB) Technology Market Share by Application (2014-2025)
1.5.2 Media and Entertainment
1.5.3 Games
1.5.4 Retail and E-Commerce
1.5.5 Travel and Luxury
1.5.6 Mobile Apps
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Real-Time Bidding (RTB) Technology Market Size
2.2 Real-Time Bidding (RTB) Technology Growth Trends by Regions
2.2.1 Real-Time Bidding (RTB) Technology Market Size by Regions (2014-2025)
2.2.2 Real-Time Bidding (RTB) Technology Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
…
12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Real-Time Bidding (RTB) Technology Introduction
12.1.4 Google Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.1.5 Google Recent Development
12.2 WPP plc
12.2.1 WPP plc Company Details
12.2.2 Company Description and Business Overview
12.2.3 Real-Time Bidding (RTB) Technology Introduction
12.2.4 WPP plc Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.2.5 WPP plc Recent Development
12.3 Adobe
12.3.1 Adobe Company Details
12.3.2 Company Description and Business Overview
12.3.3 Real-Time Bidding (RTB) Technology Introduction
12.3.4 Adobe Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.3.5 Adobe Recent Development
12.4 CRITEO ADVERTISING
12.4.1 CRITEO ADVERTISING Company Details
12.4.2 Company Description and Business Overview
12.4.3 Real-Time Bidding (RTB) Technology Introduction
12.4.4 CRITEO ADVERTISING Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.4.5 CRITEO ADVERTISING Recent Development
12.5 Facebook
12.5.1 Facebook Company Details
12.5.2 Company Description and Business Overview
12.5.3 Real-Time Bidding (RTB) Technology Introduction
12.5.4 Facebook Revenue in Real-Time Bidding (RTB) Technology Business (2014-2019)
12.5.5 Facebook Recent Development
Continued…….
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