Organic products are gaining traction of the personal care industry. Market Research Future (MRFR) projects in its recent study that the Global Organic Personal Care Products Market is anticipated to grow steadily over the review period 2017 to 2024. The changing lifestyle of the people, especially in the urban areas, coupled with increasing purchasing power, is expected to favor the expansion of the market in the forthcoming years.
Product safety is the primary driver of the global organic personal care products market. The rising awareness about preservatives and other harmful chemicals used in the personal care products has led to a shift in demand towards organic ingredients. The organic products are priced higher than the traditional ones, but the demand is expected to exhibit a steep rise owing to consumer awareness about the benefits of eco-friendly products. Also, the environmental concerns are projected to support the growth pattern of the organic personal care products market over the next couple of years.
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The emphasis is on the development of innovative product lines. Thus, it is poised to offer a wide range of choices to the customers to choose from in the years to come. Availability of different products is expected to boost competition in the organic personal care products market and, thus, accelerate revenue growth. Also, the influx of investments in research & development is prognosticated to drive the expansion of the market in the foreseeable future.
The noted players profiled in this MRFR report are Alticor Inc. (U.S.), Kao Corp. (Japan), Avon Products Inc. (U.S.), L’oréal Group (France), Procter & Gamble Co. (U.S.), Mary Kay Inc. (U.S.), Revlon Inc. (U.K.), Oriflame Cosmetics S.A. (Switzerland), Shiseido Co. Ltd. (Japan), and The Estée Lauder Companies Inc. (U.S.).
In April 2019, O.B., a progressive tampon brand, announced the launch of all-new product line of 100% certified organic cotton tampons with or without a Tru-Comfort plant-based applicator.
In March 2019, Garnier, a cosmetic brand, has launched its new range of organic skin care products.
In December 2018, the world’s first potato-based organic skincare brand, Pototaly, is launched in China and will be penetrating the U.S. market in 2019.
In October 2018, a premium organic skincare brand, Ikkai, has been unveiled by beauty brand Lotus Herbals at the Lotus Makeup India Fashion week held in New Delhi, India.
By type, the Global Organic Personal Care Products Market has been segmented into skin care, hair care, oral care, eye care, cosmetics, and others.
By source, the organic personal care products market has been segmented into oilseeds, fruits extracts, vegetable extracts, essential oils, tea & coffee extracts, edible nut extracts, cocoa extracts, and others.
By distribution channel, the global organic personal care products market has been segmented into supermarkets, pharmacy & drug stores, department stores, direct selling, specialty stores, beauty salons, e-commerce, and others.
By target group, the organic personal care products market has been segmented into infant, teenage, adult, and elderly
By region, the global organic personal care products market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World (RoW). Asia Pacific signifies strong developmental opportunities. The exponentially growing population, coupled with rising per capita income, is projected to drive the proliferation of the organic personal care products market of the region over the assessment period. Also, the favorable regulatory laws of the region are anticipated to attract investments from global leaders, thus, supporting market expansion. North America and Europe are projected to exhibit moderate growth in the upcoming years. Increasing awareness about preservatives such as parabens is likely to catalyze the growth of the regional organic personal care products markets.
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