Nitrogenated Coffee Market:
Executive Summary
Nitrogenated coffee refers to a ready-to-drink coffee that is infused with nitrogen for soft bubbles and create a rich flavor with a creamy head and a slightly natural sweet taste. The global nitrogenated coffee market is estimated to garner an impressive market revenue valuation over the forecast period. This growth is primarily attributable to the vast array of health benefits that are received from regular consumption of nitrogenated coffee. Such health benefits include lower calorie and sugar content which is associated with nitrogenated coffee and high amount of antioxidants. Further, nitrogenated coffee is less bitter, smoother, and creamier, which is anticipated to attract more and more consumers to shift towards nitrogenated coffee from other hot beverages. As per this latest report, the global nitrogenated coffee market is estimated to witness fast paced ascension over the forecast period.
Nitrogenated coffee is an attractive new beverage for young populace. This is mainly because of a higher inclination of younger generation towards trying new drinks and more and more people shifting away from alcoholic beverage consumption to non-alcoholic beverages. Such a stark change in preferences is expected to provide considerable traction to the global nitrogenated coffee market in the forthcoming years.
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Additionally, consumers are estimated to incline more and more towards the adoption of ready-to-eat/ready-to-drink products to aid in higher convenience. This is attributable to the changing lifestyles and rising trend of busy schedules. Emerging brands are estimated to take advantage of such a shift in consumer preferences and experiment with product innovation, and provide a larger array of flavors of nitrogenated coffee to appeal to the target audience. This, in turn, is expected to eventually drive up the sales and provide larger impetus to market growth.
Market key player
Nitrogenated Coffee, International Coffee & Tea, Starbucks Corporation, McDonald’s, Stumptown Coffee Roasters, RISE Brewing, Dunkin’, NITRO Beverage, Califia Farms, Blackeye Roasting, Bona Fide Nitro Coffee and Tea Brewing Company
Market Segmentation
The global nitrogenated coffee market is studied for various segments that are classified on the basis of type, application, and region. Based on type, the global nitrogenated coffee market is segmented into can packaging and mug packaging. Based on application, the global nitrogenated coffee market is segmented into offline retail and online sales.
Detailed Regional Analysis
The global nitrogenated coffee market is segmented into the regions of North America, Asia Pacific, Latin America, the Middle East & Africa, and Europe. North America is further segmented into the US, Canada, and Mexico. Europe is studied for the regional segments of Germany, the UK, France, Italy, Russia, and Spain. Asia Pacific is analyzed for the regional segments of Malaysia, Philippines, Thailand, Vietnam, Japan, China, India, Indonesia, and Australia. Latin America is mainly studied for Brazil and Colombia. On the other hand, the MEA (Middle East & Africa) is analyzed for the Turkey, GCC countries, Egypt, South Africa, and the UAE.
The US is likely to dominate the country-specific market for nitrogenated coffee within North America. This can be owed to the shifting trends of US consumers towards non-dairy milk-based beverages. Growing incidences of lactose intolerance among the population is likely to drive the sales for nitrogenated coffee that is non-dairy cold brew in the coming years.
Continuous…
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