Global Mascara Market Overview:
Mascara is a cosmetic generally used to enhance the eyelashes. It may darken, thicken, and lengthen the eyelashes. Normally it is composed of black pigments bonded collectively by a polymer and thickened by different waxes or oils. Washable mascaras are made with a greater water content, so they are easier to remove. Watertight mascaras have a lower water content, and some include none at all, making them last through sweat, rain, tears, or dampness of any kind.
Furthermore, store-based retail exacted to overlook the mascara market holding a major portion of more than 50%. However, based on the high appropriation of technological applications into the daily routine by the consumers, the sale of mascara through non-store-based channel will encounter a high growth at a rate 6.86% during the corresponding period.
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Global Mascara Market Drivers and Restraints:
The global market for mascara has observed continued demand during the last few years and is forecasted to reach at a CAGR 2.6% and Reach USD 728 Million by 2023, from USD 620 Million in 2015. Increasing global demand for eye cosmetics is likely to push the global mascara market over the forecast period.
The growing beauty consciousness among women is the primary water promoting the mascara market, along with the increasing acceptance for water-proof variety. The raising awareness about the harmful chemicals present in the waterproof scale is found to be the major drawback for the product’s market. The sale of mascara through store-based channel expected to dominate the market based on readily available desired product, which meets the consumers’ satisfaction and one-stop shopping experience.
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Global Mascara Market Geographical Segmentation:
Europe will continue to control the mascara market with more than 30% of the share and is predicted to reach a market value of more than USD 2,965 million at a CAGR of 6.22% by 2023. The Asia Pacific will observe a high growth rate of approximately 6.82% during the forecast period. Availability of a variety of outcomes in the mascara range along with easy availability athwart the regions has increased the sale of mascara on the global level. Increasing beauty choices among the consumers has been playing a pivotal role in the growth of the global mascara market from last few years.
Major Players covered in this Global Mascara Market report are:
L’Oréal SA (France), The Estée Lauder Companies Inc. Ltd (Japan), Revlon, Inc. (U.S.) (U.S.), LVMH Moët Hennessy Louis Vuitton SE (France), Coty, Inc, (U.S.), Avon Products, Inc. (U.S.), Shiseido Co., etc.
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