Marketing & Ad Spending Market:
Executive Summary
The outbreak of Covid-19 pandemic has negatively impacted the surge and development of marketing & advertising on the global scenario as the government imposed a nationwide lockdown. According to Association of Advertising Products (ASAP) which represents around 75 advertising member organization that consists of around 90% of the overall advertising sector of India has announced to pause all the ongoing operations associated with marketing and advertising. On March 16 2020, Association of Advertising Producers (ASAP) along with other film bodies which include India Motion Pictures Producers Association (IMPPA), Federation of Western Indian Cine Employees (FWICE), Indian Film and Television Producers council (IFTCP) and Indian film & Television directors association (IFTDA), simultaneously decide to put halt to all shoots beginning from 19th march to end of April 2020 which has negatively impacted the surge and utility of marketing & ad spending market. Moreover, according to Influencer Marketing Hub survey, 69% of the multinational and domestic brands of both developed and developing countries has announced to decrease the advertising spending for the year 2020. Also, as per the survey, 74% of the brands have declined their digital marketing & advertising on social media platforms as they have estimated a major decline in the revenue or sales of the company caused due to outbreak of Covid-19 resulting in hindering the development and growth of marketing & ad spending market.
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The regional analysis of global Covid-19 Impact on Marketing & Ad Spending market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the presence of large number of multinational and domestic brands operating in various sector along with oligopolistic market in United states and Canada present s lucrative opportunity for marketing and advertising spending. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising urbanization in countries such as China and India along with escalating disposable income & changing lifestyle has forced organization to spend on advertising and brand image that would create lucrative growth prospects for the Covid-19 Impact on Marketing & Ad Spending market across Asia-Pacific region.
Major market player included in this report are:
Ameredia
Arnold Worldwide
BBDO
Doyle dane Bernbach
Goodby Silverstien & Partners
N.W. Ayer & son
Ogilvy & Mather
Saatchi and Saatchi
Partnership Advertising
Widen & Kennedy
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Online Marketing & Advertising
Offline Marketing & Advertising
By Category:
Direct Marketing
Branding
Social Events
Third Party Marketing & Advertising
By End User:
Automotive
FMCG
Consumer Electronics
Cosmetics
Real Estate
Others
Furthermore, years considered for the study are as follows:
Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027
Target Audience of the Global Covid-19 Impact on Marketing & Ad Spending Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Continuous…
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NOTE : Our team is studying Covid19 and its impact on various industry verticals and wherever required we will be considering covid19 footprints for a better analysis of markets and industries. Cordially get in touch for more details.
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