A lotion and a moisturizer are both skincare products used for hydrating and healing the skin. A lotion and a moisturizer differ in their composition and their consistencies but the main purpose for using both is the same, i.e., rejuvenation of the skin. Nowadays, with people being more conscious about skincare and beauty, there is a high probability of an increase in the demand for lotions and moisturizers in the market.
Moistutrizers come in many forms. Of these, lotions are the lightest with the greatest water content and the thinnest consistency. These are easily absorbed into the skin and feel lighter than the other forms. Most facial moisturizers come in this form. Creams and ointments are other popular forms in which moisturizers come. Moisturizers are good for the skin as they help the skin in retaining moisture and prevent it from being dry and scaly.
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The global lotion and moisturizer market has been segmented on the basis of product type and end-use or application.
Based on the product type, the global lotion and moisturizer market has been segmented into moisturizing type, refreshing type, and others.
On the basis of end-use or application, the global lotion and moisturizer market has been segmented into adults and babies.
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Region-wise, the global lotion and moisturizer market has been segmented into North America, South America, Asia and Pacific, Europe and the Middle East and Africa.
Europe is considered to be an important business area with great opportunities for the global lotion and moisturizer market. Awareness amongst people regarding skincare and keeping aging at bay is the major reason for the growth in countries like the UK, France, Spain, Brazil, etc.
North America and South America represent an important part of the global lotion and moisturizer market. The study of trends show a tremendous growth of the market in these regions due to the interest of people towards organic skincare products.
The global market for lotions and moisturizers is expected to have a huge growth in the Asia-Pacific and Middle East regions. The increase in the living standard of people and purchasing power has made high growth quite probable in this market in countries like India, China, Japan, Korea, etc.
Some of the leading firms which are operating in the global lotion and moisturizer market are Olay, Aveeno, Cetaphil, Alba Botanica, Avalon Organics, and Clarins.
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