Global Lingerie Market Report 2019-2026
Market Overview:
Women are becoming style conscious by the day. Across the globe, it can be clearly seen that there is a shift in the customer lingerie preferences and an enhanced brand awareness. Further, manufacturers are also offering more comfort and a great choice of lingerie to choose from, fueling the market growth. In addition, online sales have increased over the past few years; people now prefer to buy their choice of lingerie sitting in the comfort of their homes which has further boosted the market. In 2019, the global lingerie market has grown tremendously and is expected to go on with this trend in the future.
Across economies, it is observed that women are ready to spend on lingerie for that extra style quotient. Yes, customers, especially teens and young women are looking out for style and comfort over price which is driving the global lingerie market. Some of the global players have even joined hands with the local players to obtain a greater share in the local markets. An increasing number of companies in the global market are even opening outlets in unexplored, new regions, propelling the market to a great extent.
The availability of lingerie, both online and offline is abundant and with a range of colors, fabrics, design, print and style, the market is expected to grow at a rapid pace. 2019 has been a fantastic year for this market and the next few years will certainly be prosperous. Be it sleepwear, undergarments or lightweight robes, there is a steady growth of the market across regions.
Major players in the global Lingerie market include:
MAS Holdings Limited
Ann Summers
Victoria’s Secret (L Brands Inc.)
Groupe Chantelle
Gracewell
Jockey International Inc.
CK
Sunflora
Triumph International
LVMH
Gujin
Hanes
Uniqlo
Aimer Group
PVH Corporation
Hanes
Marks and Spencer
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Segmentation:
The global lingerie market can be segmented on the basis of:
Type: Bra, Loungewear, Panties and Knickers, Shapewear, Others
Bra, Shapewear and Panties have dominated the market over the past few years. This is expected to continue.
Application: Store Front, Online Stores
Store Front has always been dominating but online stores are picking as well, given the convenience of shopping.
Distribution Channel: Hypermarkets/ Supermarkets, Online Retail Stores, Specialty Stores, Others
Supermarkets and Specialty Stores are the first choice for purchase.
Regional Overview:
North America holds the largest market share since women in this region are more financially independent, fashion conscious and have significant disposable incomes. This is followed by UK, Germany and France in the European region. India, China and Japan in the Asia-Pacific region are growing economies that add to the lingerie market growth followed by Latin America, Central and South America, Africa and the Middle-East. To summarize, it can be stated that there is a great opportunity for the lingerie firms, both established and emerging on the global stage.
Latest Industry News:
Big brands in the global lingerie industry are gearing up to offer customization to their customers by providing added functionalities and accessories. Some are also including cuffs and collars within their range, with signature stamps as a mark of luxury for brand-conscious customers. Each brand is creating its own USP in order to attract customers.
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