According to Arizton’s latest research report, health and wellness spa market is growing at a CAGR of 5.75% during 2024-2030.
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Report Scope:
Market Size (2030): $173.74 Billion
Market Size (2024): $124.23 Billion
CAGR (2024-2030): 5.75%
Historic Year: 2021-2023
Base Year: 2024
Forecast Year: 2025-2030
Market Segmentation: Service, Facility, Gender, End-Users, and Geography
Geographical Analysis: North America, Europe, APAC, Latin America, and Middle East & Africa
Market Overview
The global health & wellness spa market is undergoing significant transformation, fueled by rising stress levels, growing health awareness, an aging population, and the expansion of the tourism industry. Key trends shaping the market include increased interest in traditional and personalized treatments, teen and male-focused wellness services, and tech-driven innovations.
Consumers are showing a strong preference for holistic wellness, preventive care, and environmentally friendly spa practices—favoring natural, organic, and vegan products. Spas offering personalized services and immersive experiences are gaining a competitive advantage.
The market features a mix of niche players and global hotel and resort chains catering to high-end clientele. Regionally, Europe leads the market, while APAC is the fastest-growing region, driven by booming tourism, higher disposable incomes, and wellness-conscious consumers. India stands out as the fastest-growing country in both the APAC region and globally.
Massage & Body Treatments Booming the Health and Wellness Spa Market Growth
The massage and body treatments segment is experiencing strong growth, fueled by increased awareness of mental health and a growing preference for holistic wellness. Popular massage types—including deep tissue, Swedish, Thai, aromatherapy, and Ayurvedic massages—offer therapeutic benefits beyond relaxation, helping reduce stress, anxiety, and depression.
In 2024, over 25% of women and 20% of men in the U.S. received massage treatments, highlighting the growing mainstream appeal. Consumers are increasingly seeking treatments that address not just physical but also emotional and mental well-being.
In addition to massages, body treatments such as hydrotherapy, scrubs, wraps, acupuncture, and contouring are gaining popularity for their effectiveness in relieving chronic pain, muscle tension, and joint stiffness. The rise in wellness tourism is further boosting demand, as more individuals travel to natural destinations in pursuit of traditional, non-invasive therapies to improve their overall health.
New Product Developments
In 2024, Marriott International expanded its luxury beachfront offerings with the launch of Khao Lak Marriott Beach Resort & Spa in Thailand. The resort blends modern amenities with traditional Thai hospitality, offering a tranquil experience. Its spa features a wide range of treatments, including body scrubs, facials, and award-winning signature massages designed to rejuvenate guests.
Meanwhile, Hilton unveiled its first flagship property in India with the opening of Hilton Gurugram Baani City Centre in Delhi. This 223-room hotel offers premium accommodation and wellness facilities, including a state-of-the-art spa and fitness center.
Europe Creating Opportunities for Health and Wellness Spa Market Vendors
Europe health & wellness spa market is mature yet rapidly evolving, driven by factors such as strong wellness tourism, high health awareness, preventive healthcare focus, and an aging population. With higher disposable incomes, European consumers are investing more in leisure and luxury wellness experiences, including spa visits and retreats. The region is home to around 60,000 spa establishments, reflecting its robust market presence.
The growth of the tourism sector across Europe is also fueling demand, as international travelers increasingly choose the region for wellness-focused getaways. Additionally, corporate wellness programs and rising interest in anti-aging and personal grooming solutions are boosting spa service adoption.
Technological innovations are enhancing the quality and appeal of spa treatments, while social media visibility continues to amplify interest in spa culture. Overall, Europe remains a key player in the global wellness spa landscape, with strong momentum expected through the forecast period.
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Key Vendors
- Accor S.A.
- Four Seasons Hotels Limited
- Hilton
- Hyatt Corporation
- IHG Hotels & Resorts
- Marriott International, Inc.
- OneSpaWorld Holdings Limited
- Massage Envy
- Hand & Stone Franchise Corp.
- Mandarin Oriental Hotel Group Limited
- Oetker Hotel Management Company GmbH
- Kempinski Hotels
- Siam Wellness Group
- Lanserhof
- Aman Group S.a.r.l.
- Chiva-Som
- Blue Lagoon
- Terme di Saturnia
- Therme Group
- Vy Resort Thermal & Spa
- AYANA Hospitality
- Baden-Baden Kur & Tourismus GmbH
- Caldea
- Canyon Ranch
- Elementia Wellness Pvt. Ltd.
- Elemis
- Gellert
- Merit International Hotels & Resorts
- Minor International PCL
- Onsen Hot Pools Queenstown Ltd
- Papallacta Hot Springs
- Peninsula Hot Springs Pty Ltd
- Planet Beach Franchising Corporation
- Rancho La Puerta Inc.
- Rescue Spa
- Tabacon Thermal Resort & Spa
- Termas de Puyehue Hotel
- Woodhouse Spa
Segmentation & Forecasts
Service
- Massage & Body Treatments
- Skincare Treatments
- Salon Services
- Others
Facility
- Day Spas
- Hotel & Resort Spas
- Destination Spas
- Medical Spas
- Others
Gender
- Women
- Men
End User
- Adults
- Seniors
- Teenager & Children
Geography
Europe
- Germany
- France
- UK
- Italy
- Spain
North America
- US
- Canada
APAC
- China
- Japan
- South Korea
- India
Latin America
- Brazil
- Mexico
Middle East & Africa
- Turkey
- UAE
- South Africa
- Saudi Arabia
The Arizton Advisory & Intelligence market research report provides valuable market insights for industry stakeholders, investors, researchers, consultants, and business strategists aiming to gain a thorough understanding of the health and wellness spa market. Request for Free Sample to get a glance of the report now: https://www.arizton.com/market-reports/health-and-wellness-spa-market
What Key Findings Will Our Research Analysis Reveal?
How big is the global health & wellness spa market?
Which region holds the largest share in the global health & wellness spa market?
Which service segment has the largest share in the global health & wellness spa market?
Which facility segment provides more business opportunities in the global health & wellness spa market?
Who are the major players in the global health & wellness spa market?
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