The latest report by IMARC Group, titled “Hand Sanitizer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025,” finds that the global hand sanitizer market size reached US$ 1.2 Billion in 2019. Hand sanitizer refers to an antiseptic or antimicrobial formulation that is applied to disinfect hands. It mostly contains ethanol, ethyl or isopropyl alcohol and other inactive ingredients such as thickening agents, fragrances and emollients or humectants. Hand sanitizers are widely used around the world as they are more convenient than washing hands with soap and water, act quickly to kill germs, and require less time. Nowadays, manufacturers are introducing hand sanitizers in innovative packaging formats such as tubes, pumps, sprays, and pocket-size squeeze bottles, which have made the product more user-friendly.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.
Global Hand Sanitizer Market Trends:
Hand sanitizers are a more efficient and gentler option than soap bars as they consist of humectants that retain the moisture in hands and do not remove natural oils from the skin despite use. They also help in controlling the transmission of infectious diseases, like COVID-19, owing to which many schools and workplaces have incorporated the use of hand sanitizers. Likewise, hospitals and many healthcare clinics have also increased access to hand sanitizers to improve overall hand hygiene. Along with this, governments of various nations have undertaken several healthcare initiatives and programs to spread awareness among the masses about adopting precautionary measures. For instance, the World Health Organization (WHO) has initiated the First Global Patient Safety Challenge to raise awareness about and promote preventive strategies for the impact of healthcare-associated infections on patient safety. Moreover, the leading companies are introducing fragrant and perfumed hand sanitizers, coupled with the launch of environment-friendly and natural product variants. This has helped them in expanding their existing portfolio and attract a broader consumer base. Looking forward, IMARC Group expects the market to exhibit strong growth during 2020-2025.
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Key Market Segmentation:
Competitive Landscape:
The competitive landscape of the market has also been examined, with some of the key players being Reckitt Benckiser Group PLC, Himalaya Drug Company, Procter and Gamble Company, Henkel AG & Company, KGaA, Unilever NV/PLC, Vi-Jon Inc., Gojo Industries Inc., Chattem Inc., Kutol Products Company, Inc., and 3M Company.
Market Breakup by Product Type:
1. Alcohol-Based
2. Non-Alcohol Based
On the basis of the product type, the market has been bifurcated into alcohol-based and non-alcohol based hand sanitizers. At present, alcohol-based hand sanitizers hold the majority of the market share.
Market Breakup by Distribution Channel:
1. Pharmacy Stores
2. Departmental Stores
3. Online Stores
4. Others
Based on the distribution channel, hand sanitizers are mostly distributed through departmental stores. Other significant channels of distribution are pharmacies and online stores.
Market Breakup by Product Form:
1. Gel
2. Foam
3. Liquid
4. Spray
5. Others
Based on the product form, the report finds that gels represent the most popular segment, holding the largest market share. Other major product forms are foam, liquid and spray.
Market Breakup by End Use:
1. Restaurants
2. Schools
3. Hospitals
4. Household Purposes
5. Others
The market has been classified on the basis of the end use into restaurants, schools, hospitals, household purposes and others. Hospitals currently represent the largest end use segment.
Market Breakup by Region:
1. North America
2. Asia Pacific
3. Europe
4. Latin America
5. Middle East and Africa
Region-wise, North America (the United States and Canada) holds the leading position in the market. Other major regions include Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
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