Market Overview:
Escalating health awareness about the demerits of consumption of gluten containing food commodities has raised the demand for Gluten-free Bakery on a global level. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Gluten-free Bakery Market Research Report- Forecast to 2023’ that the market will demonstrate an exceptional CAGR while achieving good growth rapidly in the forecast period.
Consumption of gluten triggers allergies to gluten-intolerant population. This has prompted the consumers towards consumption of the alternatives. The sector is driven in a major way by the demand directed from rising population of health conscious consumers. Furthermore, multi-functionality of gluten-free foods is likely to expand their application opportunity in the food industry, promoting the growth of gluten-free bakery market. Health benefits gained out of gluten-free products consumption are the main drivers to the development of this segment. Growth of the health sectors has also provided an impetus for the increased demand of this sector.
Consumption of gluten-free bakery products is considered to be beneficial for curing chronic gastrointestinal disorder and also helps in maintaining body weight. Increase in fitness and wellness sector awareness has enhanced the market growth trajectory of the sector to an elevated level. Fast pace lifestyle, increase in awareness related to diverse effects of junk food consumption have led to consumers demanding healthy food products. However, food adulteration is one of the major factors that tends to confine the growth of this market.
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Latest Industry Updates:
Sep 2017 Ingredion Incorporated launched its new range of clean label tapioca flours. The product claims to be non-GMO and gluten-free in order to support consumers demand for gluten-free food commodities.
Mar 2017 Unicorn Ingredients, British supplier of ingredients for the bakery and specialist breads markets; announced the launch of their latest seeds range for gluten-free products. The company aims to suffice the growing demands for nutritionally beneficial and clean label products by launching these commodities.
Aug 2016 Escalating health consciousness and increasing demand for clean-label products has encouraged Schär; one of the European gluten-free brands to launch six new varieties of gluten-free range in major UK retailers, including Morrisons and Tesco.
Jun 2016 Quaker Oats launched the range of their gluten-free oats based on the growing demand for the product. Launch of gluten-free range will help the company to expand their consumer base as well as generate high revenues based on their product launch.
Competitive Analysis:
With the entry of new industry players in the gluten-free bakery segment, established players are focusing more on product development to sustain their consumer base in the global market. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring ongoing new product launch and R&D investments.
The key players profiled in gluten-free bakery are Dr. Schär Ltd. (U.K.), Freedom Foods (Australia), General Mills, Inc. (U.S.), Hain Celestial Group (U.S.), Hero Group AG (Switzerland), Blue Diamond Growers (U.S.), and Enjoy life Foods (U.S.), among many others.
Market Segments:
The global gluten-free bakery market has been divided into type, packaging material, distribution channel, and region.
On The Basis Of Type: Bread, rolls & buns, cakes & cheesecakes, muffins, cookies & biscuit, doughnuts, sandwiches & wraps, dough and others
On The Basis Of Packaging Material: Paper, Plastic and Others
On The Basis Of Fiber Distribution Channel: Store Based, Non-Store Based
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
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Regional Analysis:
The global gluten-free bakery market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global gluten-free bakery market is highly dominated by North America and Europe due to high health consciousness in the region. APAC is fastest growing region due to changing lifestyle and improved disposable income in that region. The consumption of gluten-free bakery in countries like India, Brazil and China is expected to grow in the upcoming years.
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