Global Feminine Hygiene Products Market Sees Rapid Growth and Innovative Trends to 2025| MarketsandMarkets™

Global Feminine Hygiene Products Market Sees Rapid Growth and Innovative Trends to 2025| MarketsandMarkets™
Browse 143 market data Tables and 46 Figures spread through 195 Pages and in-depth TOC on “Feminine Hygiene Products Market”
The global feminine hygiene products market is thriving, fueled by awareness, innovation, and women’s empowerment. Various options like pads, tampons, cups, and eco-friendly choices are gaining traction, with robust regional growth across continents.

Feminine hygiene products are specially designed personal care items used by individuals with female reproductive systems to manage menstruation, ensure cleanliness, and promote comfort. These products include pads, tampons, menstrual cups, wipes, and cleansers. The global feminine hygiene products market size is projected to grow to USD 27.7 billion by 2025, at a CAGR of 5.8%. The growth can be attributed to the increasing female population and rapid urbanization. 

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Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Ontex (Belgium), Hengan International Group Company Ltd. (China), and Drylock Technologies (Belgium) are some of the leading players operating in the feminine hygiene products market. These players have adopted the strategies of acquisitions, expansion, and product launches to enhance their position in the market.

Procter & Gamble, in February 2019 acquired This is L., a period care startup that manufactures organic pads and tampons. Procter & Gamble operates in more than 180 countries, with manufacturing sites present in 70 countries across the globe. The company is a global market leader in the feminine care category, accounting for a market share of 25% of the global feminine care market.

Kimberly-Clark Corporation is one of the leading manufacturers of family care, baby and childcare, adult and feminine care, personal care, and professional products. The company’s feminine hygiene products are sold under several well-known brands, such as Kotex, Intimus, and Camelia. Kimberly-Clark not only produces essential hygiene products but also encourages and supports open dialogs to banish bladder leak insecurities. The company is also involved in several social programs. Kimberly-Clark Corporation, in October 2020 acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.

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Certainly, the Asia Pacific region has held the dominant position in the global feminine hygiene products market. This means that a significant portion of the market’s sales, revenue, or consumption has been attributed to countries within the Asia Pacific region. The region’s large population, cultural factors, and increasing awareness of hygiene and personal care products have contributed to its substantial share in the global market for feminine hygiene products.

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