Global Direct Marketing Services Industry
Market Overview
According to a new report, the global direct marketing services market is likely to witness steep growth in the next few years. Basically, direct marketing is a type of advertising allowing businesses and non-profit organizations to communicate directly with the future customers through different mediums. The global direct marketing services market is anticipated to expand to USD 5830 million by 2024, growing at a CAGR of 2.3% from 2019 to 2024.
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There are various factors responsible for the expansion in the growth and some of the factors that are predicted to expand the direct marketing services market greatly include increasing use of internet across the globe. The marketers are replacing those traditional styled marketing methods with the latest and most advanced marketing ways which consists of sending promotional letters, advertising circulars, coupon envelopes, postcards, samples etc which in turn will increase the direct marketing services market in the future.
Also using these latest marketing techniques allow companies to get higher results and advent of various online marketing channels such as mobile and social media sites have resulted in expansion in marketing services market. The rapidly growing internet-using services will surely supplement the growth rate during the projected time period.
Competitive Landscape
The global direct marketing services market is likely to witness tough competition among the leading marketers, and the sector can observe some major mergers & acquisitions during the projected time period. All these kinds of deals or tie-ups will greatly impact the direct marketing services market in the coming years.
Market Segmentation
The market for global direct marketing services has been segregated into type and application. Based on the type, the market has been divided into Direct Mail, Telemarketing, Email Marketing, Text (SMS) Marketing, and others (Handouts, Direct selling) Based on the application, the market has been divided into Business to Business, Business to Government, Business to Consumers and others. Growing demand for customized marketing techniques from various different businesses will result in rise of global direct marketing services market in the next few years.
Detailed Regional Analysis
The regional analysis focuses on the market development over key regions and areas will help in understanding global direct marketing services in a broader way. The global market of the direct marketing services has been analysed across United States, Europe, India, Japan, China, Southeast Asia and Middle East & Africa (MEA). The APAC region is expected to occupy more market share in the coming years; especially China will emerge as the fastest growing country followed by India and other Southeast Asia regions. Growing dependency on mobile devices in the APAC region is urging marketers to use latest direct market services to sustain in the competitive business world. In terms of revenue, North America also holds a significant position in the global direct marketing services as the marketers in the region use data analytics tools and AI to understand consumer behaviour in a better and more enhanced way. This in turn will propel the market size of direct marketing services in the future.
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