Global Diaper Market Propelled by Increased Urinary Incontinence Among Geriatric Population

“Global Diaper Market Propelled by Increased Urinary Incontinence Among Geriatric Population”
The global diaper market has witnessed a steady growth over the years. This can be accredited to the to increasing disposable income in the emerging economies coupled with the growing population of working women.

The latest report by IMARC Group, titled “Diaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the global diaper market reached a value of more than US$ 54 Billion in 2016. Diapers refer to a piece of absorbent materials, such as cloth or synthetic fibres, which are used to contain excretions and prevent leakage. Diapers are generally associated with babies and infants; however, they are also worn by the adults. Adult diapers are mostly used by those with medical conditions, experience urinary or faecal incontinence, or those who are limited in their mobility or are bedridden. Over the years, the easy of use and continuous advancement in diaper products offered by the manufacturers have facilitated the demand for diapers worldwide.

Highlights of the global diaper market:

  • Rising prevalence of urinary incontinence among the adults is the major factor driving the growth of the market.
  • Disposable diapers are the most popular product type, holding the largest share.
  • North America represents the largest market, accounting for the majority of the global share.

The growing prevalence of urinary incontinence among the elderly population represents the major factor influencing the demand for adult diapers. Further, the introduction of advanced technologies and improved materials and designs in baby diapers is spurring the market growth. In addition, the rising population of working women along with the increasing concerns about a baby’s hygiene is contributing to the growth of diaper market, particularly in the developing regions. Furthermore, the growing online purchase of baby diapers, greater affordability and rising urbanization are some of the other factors that are influencing the global diaper market. Owing to these factors, the global diaper market is further expected to reach a value of more than US$ 71 Billion by 2022, exhibiting a CAGR of around 5% during 2017-2022.

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The market is segmented on the basis of type into baby and adult diapers. The baby diapers segment is further segregated into disposable diapers, training diapers, cloth diapers, baby swim pants, biodegradable diaper; whereas the adult diapers segment is categorised into pad type, flat type and pant type diapers. Currently, disposable diapers represent the most popular baby diaper product type, accounting for the majority of the market share. On the other hand, pad type adult diapers hold the largest market. Based on distribution channels, the market is categorised into pharmacies, convenience stores, online and others. Amongst these, pharmacies represent the leading distribution channel. Region-wise, North America is the largest market, followed by Europe, Asia Pacific, Middle East and Africa, and Latin America. On evaluating the competitive landscape of the market, it is found that the key players are Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, SCA and Unicharm Corporation.

The report by IMARC Group has examined the global diaper market on the basis of:

Product Type (Baby Diaper):

  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Baby Swim Pants
  • Biodegradable Diapers


Product Type (Adult diaper):

  • Pad Type
  • Flat Type
  • Pant Type


Distribution Channel:

  • Pharmacies
  • Convenience Stores
  • Online
  • Others



  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa


Key Players:

  • Kao Corporation
  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • SCA
  • Unicharm Corporation

Browse related reports:

Baby Wipes Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022


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