Global Bikini Market Report 2019-2026
Bikini, which is typically a two-piece swimsuit worn by women features two triangles on the top, which looks like a bra, covering the breasts, and two triangles of fabric on the bottom, covering the pelvis, but exposing the navel and above. Manufacturers of bikini have been designing different varieties where the size of the bottom and top parts can vary from minimal coverage to full coverage of buttocks, pelvis, breasts. There are also revealing designs that fall under the G-string and the thong category. Such designs are also made to cover the areolae and the mons pubic, leaving other parts and buttocks exposed.
Since more and more women now want to enjoy beach and sunbathing in summer, the market of bikini is likely to expand. Since more and more companies dealing with the product are now focusing on merger and acquisition strategies, and other similar forms of collaboration tactics, the global market is expected to witness an expansion. Furthermore, the improving economy is one of the factors that can contribute to the growth of the product in multiple developed and developing nations.
The global market, through likely to be driven because of merger and acquisition, can witness certain restraining factors like inflation. Some of the key players who’ve made it big in the global market are:
Seafolly, Beach Bunny Swimwear, Billabong, RELLECIGA, LVHM, Victoria’s Secrets, Missoni, Maaji, Zimmermann, Anjuna La perla L*SPACE, CHANE and Dolce & Gabbana.
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On the basis of product type, specification, end-user, and application, the global market can be segmented into different parts. Because of the diverse range of application, the manufacturers have been targeting users from different demography, considering their target user’s age, income, preferences, and also few other behavioral and psychographic factors. Primary segmentation of the product on the basis of specification are: Nylon Bikini and Spandex Bikini. Secondary segmentation, that is most commonly done on the basis of user application are as follows: Bikini sold through online retailers and bikini sold through offline retailers. All these segments will continue to reach more users in the future because of proliferation of internet marketing strategies that has been a great tool for manufacturers to reach the customers remotely and also communicate with them to understand their preferences.
The manufactures, pertaining to increasing demand of the product in different areas, have been supplying and distributing products and services through different distribution channels. For over the last two decades, there has been an increasing use of online distribution channel as well, and online inventory management. The primary segments, on the basis of geography include the following regions; Europe (Germany, UK, France, Italy, Russia, Spain, and Benelux), North America (Mexico, Jamaica, Canada, Bermuda, Bonaire, Dominica, United States of America, and US Virgin Islands), Asia Pacific (China, Japan, India, Southeast Asia, and Australia) The Middle East, Africa, Latin America (Brazil, Argentina, and Colombia), In Europe (France, Belgium, Portugal, Spain, Italy, Malta, Iceland, Norway, Sweden, Finland, and Denmark, San Marino, and Vatican City).
Table of Contents:
1 Bikini Market Overview
2 Global Bikini Market Landscape by Player
3 Players Profiles
4 Global Bikini Production, Revenue (Value), Price Trend by Type
5 Global Bikini Market Analysis by Application
6 Global Bikini Production, Consumption, Export, Import by Region (2014-2019)
7 Global Bikini Production, Revenue (Value) by Region (2014-2019)
8 Bikini Manufacturing Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
10 Market Dynamics
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