Executive Summary
This report studies the global Baijiu market status and forecast, categorizes the global Baijiu market size (value & volume) by key players, type, application, and region. This report focuses on the top players in North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job’s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.
Baijiu is strong distilled from grains, which is a traditional alcoholic beverage from China. The Baijiu industry in China is quite fragmented. In 2015, the top ten enterprises were estimated to account for about 10.25% production market share. The majority players in China Baijiu market are Kweichow Moutai Group, Wuliangye, YANGHE, Daohuaxiang, Luzhou Laojiao, Langjiu Group, Gujing Group, Shunxin Holdings, Xinghuacun Fen Chiew Group and Baiyunbian Group etc.
Baijiu can be similar in appearance to vodka, but it has a unique flavor that is not comparable to any other type of spirit .Baijiu is often classified based on three fragrances: Sauce, thick and light etc. in addition, thick-favor type is the major product with 73.16% production market share in 2015. The typical production enterprises of thick -favor baijiu are Wuliangye and Luzhou Laojiao. Kweichow Moutai Group is the key manufacturers to produce sauce-favor types Baijiu.
As for the region consumption, the South West and East China remained the largest market for Baijiu in the China, with 25.08% and 19.89% market share consumption in 2015. Other major consuming regions includeCentral China , North China and North West, which account for 14.51%, 10.49% and 10.75% respectively.
The downstream consumption of Baijiu market is rigid. We tend to believe the consumption increasing degree will show a slowly rising curve. In the future, the market concentration is become increasingly. Besides, prices gap between different brands will go narrowing gradually. Also, there will be fluctuation in gross margin.
The major manufacturers covered in this report
- Kweichow Moutai Group
- Wuliangye
- Yanghe Brewery
- Daohuaxiang
- Luzhou Laojiao
- Langjiu Group
- Gujing Group
- Shunxin Holdings
- Fen Chiew Group
- Baiyunbian Group
- Xifeng Liquor
- Hetao Group
- Yingjia Group
- Kouzi Liquor
- Guojing Group
- King’s Luck Brewery
- Jingzhi Liquor
- Red Star
- Laobaigan
- JNC Group
- Golden Seed Winery
- Yilite
- Huzhu Highland Barley Liquor
- Jinhui Liquor
- Weiwei Group
- Tuopai Shede
- Xiangjiao Winery
- Shanzhuang Group
- Taishan Liquor
- Gubeichun Group
- Shuijingfang Group
- Jiugui Liquor
- Huangtai Liquor
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Geographically, this report studies the key regions, focuses on product sales, value, market share and growth opportunity in these regions, covering
North America
- Europe
- China
- Japan
- Southeast Asia
- India
On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into
- Thick-flavor
- Sauce-flavor
- Light-flavor
- Others
On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including
- Corporate Hospitality
- Government Reception
- Family Dinner
- Other
The study objectives of this report are:
- To analyze and study the global Baijiu sales, value, status (2013-2017) and forecast (2018-2025).
- Focuses on the key Baijiu manufacturers, to study the sales, value, market share and development plans in future.
- Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.
- To define, describe and forecast the market by type, application and region.
- To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
- To identify significant trends and factors driving or inhibiting the market growth.
- To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
- To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
- To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Baijiu are as follows:
- History Year: 2013-2017
- Base Year: 2017
- Estimated Year: 2018
- Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
- Key Stakeholders
- Baijiu Manufacturers
- Baijiu Distributors/Traders/Wholesalers
- Baijiu Subcomponent Manufacturers
- Industry Association
- Downstream Vendors
Available Customizations
With the given market data, We offers customizations according to the company’s specific needs. The following customization options are available for the report:
Regional and country-level analysis of the Baijiu market, by end-use.
Detailed analysis and profiles of additional market players.
Table of Contents
Global Baijiu Market Research Report 2018
1 Baijiu Market Overview
2 Global Baijiu Market Competition by Manufacturers
3 Global Baijiu Capacity, Production, Revenue (Value) by Region (2013-2018)
4 Global Baijiu Supply (Production), Consumption, Export, Import by Region (2013-2018)
5 Global Baijiu Production, Revenue (Value), Price Trend by Type
6 Global Baijiu Market Analysis by Application
7 Global Baijiu Manufacturers Profiles/Analysis
8 Baijiu Manufacturing Cost Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
10 Marketing Strategy Analysis, Distributors/Traders
11 Market Effect Factors Analysis
12 Global Baijiu Market Forecast (2018-2025)
13 Research Findings and Conclusion
14 Appendix
Continuous…
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