Athletic Footwear Market to Gain Better Expansion Scope with Rise in Health-Awareness
Athletic footwear are shoes designed to support diverse types of sports that include a lot of physical movement but the market is becoming popular as this is also gaining grounds due to its inclusion as regular footwear. This term primarily includes shoes with a flexible sole and the body from components like rubber, synthetic, and leather. The intense bodily action required in physical sports put much stress on the leg, which can be balanced by athletic footwear due to which the market for athletic footwear is rising.
Factors like the increasing health awareness, better marketing strategy from manufacturers, growing price war regarding market percolation, strong demand in developing countries, surge in production with specific details to cater to athletes, and others are expected to make the market for athletic footwear more enticing. People are also providing it much attention owing to which the growth as trendy footwear is picking up speed.
However, the market for athletic footwear can feel the heat of fake products percolating more. Price is also a point as major manufacturers deliver products at quite a high price, which prevents easy expansion for the market. But the market is drawing strength from increasing digitalization, which is creating scope for better e-commerce transaction. Logistics is also supporting the trend. Various offers and other strategies are assisting the e-commerce segment in gaining better grounds.
The major manufacturers covered in this report
Wolverine World Wide
Deckers Outdoor Corporation
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The global market for athletic footwear can be studied on the basis of a segmentation that has been conducted by expert analysts. This segmentation holds various information regarding factors that can impact the global market in years to come. The segmentation includes product and applications.
By product, the market covers running shoes, sports shoes, hiking shoes, and others. The process of understanding the segment includes a detailed study of the revenue, production process, and others.
By application, the market covers men, women, and kids. Athletic footwear is fast becoming trendy in all these segments, which can ensure better growth rate.
Rising awareness regarding health is expected to play a good part in giving the athletic footwear an advantage in the market. Especially, in region-specific market of North America, this is the scenario that takes place. This is getting bolstered by growing number of manufacturers from the region, increasing disposable income, and specific demands generated by regular athletes. Europe is also following the same line as features are quite similar. Asia Pacific is expected to move forward by tapping on the potential provided to the market by the huge number of population who are getting exposed to an array of athletic footwear through e-commerce sites.
In September 2019, the US market studies have picked up a trend where the number of people opting for athletic footwear is rising than people fancying trendy footwear. This is happening due to people realizing the importance of living healthy and are investing much of their time in taking extra care of their health.
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