Global consumption of artificial sweeteners is mainly dependent on the production of low-calorie food, sugar substitutes and diet carbonated soft drinks. Even if new, natural sweeteners extract are gaining ground, consumption of artificial sweeteners as a class is expanding at a trivial rate in Europe and North America. In addition, demand for the entire range of high- intensity sweeteners remains strong in Asia as well.
According to Renub research by the year 2024, Global Artificial Sweeteners Market relied on US$ 2 Billion. Artificial sweeteners are also called High Intensity sweeteners or Intense Sweeteners because they are sweeter than regular sugar. Artificial sweeteners are attractive alternatives to sugar because they are calorie-less which means they do not add any calories to the diet. Today, artificial sweeteners and other sugar substitutes are found in variety of beverages and food including soft drinks, sauces, chewing gum, jellies, dressings and baked goods, candy, fruit juice, ice cream and yogurt and are marketed as “sugar-free” or “diet” products.
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Harmful effects and Rising Health Concerns about Artificial Sweeteners
Regarding the harmful effects and rising health concerns of table sugar, growing prevalence of lifestyle diseases, like diabetes and heart diseases, consumers are now increasingly switching towards artificial sweeteners such as aspartame, sucralose and saccharin over natural sweeteners as they are safe and do not add any extra calorie to their diet.
Global soft drink companies are gradually replacing corn syrup or sugar with non-nutritive sweeteners. Rising demand from food and beverages industries is expected to act as a growth driver for artificial sweeteners market. The global soft drink industry is poised to consume the maximum amount of artificial sweeteners due to increasing demand of diet beverages and low-sugar food for diabetic and diet-conscious consumers.
The soft drink giants Cola vs. PepsiCo Wars
The average American consumed around 95 litres of carbonated soft drinks (CSD) per year in 1969. Around the mid-1980s, to expand its brand appeal and product line Coca-Cola introduced Diet Coke with saccharine in 1981, but it wasn’t very sweet and the diet segment stayed at about average sales. In the year1982, PepsiCo took the plunge and launched Diet Pepsi sweetened with NutraSweet. It became a massive hit and not be left out, Coke soon followed. The diet segment had blossomed the soft drink sales by the end of the year. Thus, Coke and Pepsi felt that they finally had solid diet products. In addition, they saw that these products not only grew the diet segment but made the entire carbonated soft drinks category grow.
History of Sucralose
In the year 1976, Splenda (trade name of Sucralose) was discovered accidently, which was made by ingredient maker Tate & Lyle. It is made in a 5 process in which sucrose reacts with chlorine. At last, it is a sugar molecule in which three hydrogen-oxygen groups are replaced with three chlorine atoms that is not metabolized by the body. Sucralose is also 600 times as sweet as sugar. To get the FDA approval in 1998, Tate & Lyle partnered with Johnson & Johnson.
Regional Aspect – Artificial Sweeteners Market is led by China
On the basis of regions, the artificial sweeteners market has been segmented into China, Other Asia and Oceanic, North America, South/Central America, Western Europe, Eastern/Central Europe, Africa and Middle East. The artificial sweeteners market is mostly dominated by China owing to the fact that it has highest sugar rate in the world and so, now, consumers are becoming more diet-conscious and are switching to artificial sweeteners to avoid such lifestyle diseases.
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A look at Natural Sweeteners
The increasing concern over nutrition and health is driving amplified interest in natural sweeteners. In South America, Stevia extract, which is derived from the leaves of the stevia plant and grows naturally, has been the primary beneficiary of consumer interest. In China Monk fruit, a green melon-like fruit is a relative of watermelons and pumpkins. Dating back to hundreds of years in their native countries both Stevia and Monk Fruit have been used as sweeteners.
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