The market report “Agritourism Market by Types (International and Domestic), Product/Service Types (Readymade Products or Services and Tailor Made Products or Services), Tour Types (Individual Travelers and Group Travelers), Consumer Demographics (Women, Kids and Men), Booking Channels (Offline and Online), Activities (Overnight Stay, Agro-Catering Businesses, Education & Experience, Agro-Retail Business, Health and Wellness Tourism, Agro-Sport and Active Tourism, Special Events and Festivals, Agritainment/Agro-Entertainment, Off the Farm, On-Farm Sales, Agro-Accommodation Services, Agro-Eco Tourism and Outdoor Recreation), Age Groups (15-25 Years, 26-36 Years, 36-45 Years, 46-55 Years, 55 Years and Above), Sales Channels (Direct Market and Travel Agents) and Region – Forecast to 2028”. The agritourism market is growing at a CAGR of 15.4% by 2028, owing to the increase in adoption of agri-allied business.
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Based on activity, the on-farm sales segment is estimated to grow at highest CAGR segment during the study period.
On the basis of activity, the market is categorized into overnight stay, agro-catering businesses, education & experience, agro-retail business, health and wellness tourism, agro-sport and active tourism, special events and festivals, agritainment/agro-entertainment, off the farm, on-farm sales, agro-accommodation services, agro-eco tourism, and outdoor recreation. The on-farm sales segment is estimated to be the fastest growing market segment strongly driven by significant profit for the wine breweries, cattle farming farmers, and grapes growers from on-farm sales of their products.
Based on booking channel, the online segment is anticipated to grow faster during the forecast period.
On the basis of booking channel, the market is segmented into offline and online. The online segment is projected to grow faster during the forecast period since the online mode is the most favored booking mode by tourism due to the increasing internet and smartphone penetration across the world.
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By geography, North America is expected to dominate the market
On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is experiencing a dominant position in the agritourism market. This is mainly attributed due to the farmers in the region are finding adjoined business and additional revenue along with their regular farm activities. Moreover, farmers in the U.S. are opening their farm and agro-based companies for visitors and showing them how they produce it and invite them to take experience on the farm.
The key players in this market are Star Destinations, Domiruth PeruTravel, Quadrant Australia, AGRILYS Voyages, Liberty Hill Farm, Pathfinders (STITA llp), Orange Grove Farm Robertson, Wheatacre Hall Barns, Field Farm Tours Ltd, Bay Farm Tours, Willow-Witt Ranch, Jucker Farm AG, World Travel Holdings and Natural Habitat Adventures.
Product/Service Types Covered:
• Readymade Products or Services
• Tailor Made Products or Services
Tour Types Covered:
• Individual Travelers
• Group Travelers
Consumer Demographics Covered:
Booking Channels Covered:
• Overnight Stay
• Agro-Catering Businesses
• Education & Experience
• Agro-Retail Business
• Health and Wellness Tourism
• Agro-Sport and Active Tourism
• Special Events and Festivals
• Off the Farm
• On-Farm Sales
• Agro-Accommodation Services
• Agro-Eco Tourism
• Outdoor Recreation
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