GigHighway Launches New Website, a Peer-to-Peer Marketplace to Find Live Bands, Comedians, Photographers, DJs, Musicians, Event Planners, and Other Event Service Providers

GigHighway makes it easy for people to find entertainment and event service providers near them, review their service, and request quotes

55% of employees in the entertainment industry are freelancers offering their services and expertise on a contract basis, and the numbers are expected to grow in the coming years. Today, the gig economy has made it possible to outsource preparations, options, and services for an event and people no longer need to worry about getting anything done. For vendors looking to start or take their freelancing journey up a notch, GigHighway provides a new platform to grow their business.

GigHighway is a newly launched peer-to-peer marketplace dedicated to connecting event service providers and people looking for their services. The platform allows entertainers and event service providers to build profiles and categorize their services based on skill and geographic coverage.

Speaking about the launch of GigHighway, its founder said, “If you go online to find and hire a band or other event service provider, you probably won’t have a hard time finding sites with vendors on them. The problem we found with these sites is that the results are skewed. Vendors listed on these websites for years have already generated many reviews and, therefore always show up at the top of the results ahead of any newly listed vendors with no reviews. Without reviews, a newly listed event service provider will never show up at the top of the results and will continually lose jobs to those at the top of the results. Therefore, they abandon the platform, and the overall user experience diminishes over time.”

Event service providers who want to get to the top of the results on GigHighway, and attract more attention to their services, can sign up for the Featured plan. However, the order in which Featured vendors appear in the listings section is randomized. Rather than relying mainly on reviews, GigHighway considers search relevancy and vendor location proximity. This, combined with a proprietary listing rotation algorithm, aims to enhance the search experience by allowing all Featured vendors an equal opportunity to show up at the top of the results and eliminate vendor fatigue and attrition.

“As a leading marketing and web development agency, we are always evaluating unique products and services online,” said Ed Ducoin, CEO of Optical Group. “When we were brought the concept of GigHighway and their proposed solution to create a marketplace with a level playing field that gives everyone a fair shot, it intrigued us. We are grateful for the opportunity to develop the platform and are looking forward to continued development in 2023 and many years to come.”

About GigHighway

GigHighway is a peer-to-peer marketplace providing a platform for entertainers and people looking for event entertainment, event production, and event services. The platform understands the value of quality entertainment and reliable event service providers, and the important role they play when a memorable event is the goal. For more information on GigHighway, please visit

About Orpical Group

Orpical Group is a full-service digital marketing agency and web development company based in New Jersey and Philadelphia. Since 2012, the company has helped clients realize and sustain high levels of individual and organizational performance. Orpical Group puts in relentless work, objective-oriented culture, a unique pool of creative talent and resources, and a flexible approach to long-term client relationships, which has earned them many accolades, including The Philadelphia Business Journal’s List of Top Full Service Digital Marketing & Advertising Agencies.

To learn more, please visit

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