According to a report, “Germany Consumer Appliances Market Size Report By Product Type (Major domestic and Minor domestic appliances), by Distribution Channels And Segment Forecasts, 2018 – 2025”, The technical and mechanical advancements in the home appliances products have contributed towards enhancing the way of life of individuals in Germany. A wave of change in the use of these products can be seen because of the increasing disposable income of German citizens and the fast urbanization patterns occurring in different parts of the world.
Under the consumer appliances industry, household appliances, also known as white goods has been segmented into two major parts, Major domestic appliances, and minor domestic appliances. This classification is based on the utility of appliances such as cooling, cooking, heating, and cleaning. For instance, refrigeration appliances, washing appliances (clothes washers, dryers, and others), room comfort (cooling systems, room warmers, fans, dehumidifiers, and others), water heaters, cleaning appliances (vacuum cleaners, dish cleaners, and others) and entertainment appliances and machines (TVs, Laptops, smartphones, and others).
The independent companies playing in this market generate their revenue based on highly effective advertising strategies and streamlined operations. The already established distribution channels such as large retailers have an edge over the newcomers in the distribution network related to this market. The big retailers are able to bargain with manufacturing companies for bulk purchases, offers, and discounts, whereas the big household appliances manufacturing companies have advantages as far as the production, operation, marketing, and distribution of products/ is concerned.
Germany Consumer Appliances Market Report Highlights:
The German household appliances market is growing at a CAGR of 1.3% and is expected to reach USD 20.8 billion by 2025. Major reasons behind the growth being, recovery of the European economy, and the influx of smart appliances in the market.
By 2025, under the product segment, major household appliances are expected to reach a value of USD17.6 billion. This can be attributed to the growing purchasing power of the consumers in Germany.
The minor domestic appliances market is expected to reach USD 3.2 billion by 2025 with a CAGR of 0.8% during the forecast period.
The Germany household appliances market currently represents approximately 23% of the total European household appliances market.
Among the distribution channels, E-retailers like Amazon and Otto are growing the fastest at a CAGR of 1.6% followed by departmental stores like Aldi and Metro progressing at a CAGR of 1.5% during the forecast period.
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Grand View Research has segmented the Germany household appliances market based on product type and distribution channels.
Germany Consumer Appliances Product Outlook (Revenue, USD Billion, 2014 – 2025)
Major Domestic Appliances
Minor Domestic Appliances
Germany Consumer Appliances Distribution Channel Outlook (Revenue, USD Billion, 2014 – 2025)
Discount, variety stores, and general merchandisers
Hypermarket, supermarket, and discounters
List of Key Players in Germany Consumer Appliances Market:
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