Geofencing is a technology that creates a virtual demarcation or boundary by the use of global positioning system, or radio frequency chips. The geofencing helps in creating an alert system with the help of customized software, whenever someone or something enters the virtual boundary. Geofencing has benefitted many enterprises by increasing their interactions with customers, and also maintaining the productivity of the employees. It is used as one of the essential marketing tool.
One of the major growth factor for geofencing market is increasing demand of geofencing solutions across different industries. Many of technological giants like Apple, Bluedot innovations and others are investing huge capital in the development of geofencing market, due to it varied applications in end-users. The other factors that contribute towards the growth of geofencing market is the growing demand of location based services, and rising use of spatial data and analytics tools.
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Key Players:
The renowned competitors in the geofencing market are Thumbvista (U.S.), Pulsate (U.S.), Simpli.Fi Holdings Inc. (U.S.), Esri (U.S.), Bluedot Innovation (U.S.), Geomoby (Australia), Apple, INC. (U.S.), GPSWOX, Ltd. (U.S.), Localytics (U.S.), Mobinius Technologies (India), Mapcite (U.K.), DreamOrbit (India), Factual (U.S.), InVisage (U.S.), Swirl Networks Inc. (U.S.), Urban Airship (US), LocationSmart (U.S.), MobiOcean (India), Nisos Technologies (U.S.), Plot Projects (Netherlands), Raveon Technologies (U.S.), Maven Systems (India), Visioglobe (France) and SuccorfishM2M (U.K.) and others.
Geofencing is a technology that creates a virtual demarcation or boundary by the use of global positioning system, or radio frequency chips. The geofencing helps in creating an alert system with the help of customized software, whenever someone or something enters the virtual boundary. Geofencing has benefitted many enterprises by increasing their interactions with customers, and also maintaining the productivity of the employees. It is used as one of the essential marketing tool.
One of the major growth factor for geofencing market is increasing demand of geofencing solutions across different industries. Many of technological giants like Apple, Bluedot innovations and others are investing huge capital in the development of geofencing market, due to it varied applications in end-users. The other factors that contribute towards the growth of geofencing market is the growing demand of location based services, and rising use of spatial data and analytics tools.
Segmental Analysis:
On the basis of Component: The market is segmented into solution, and services. The services is further sub-segmented into integration & deployment services, support & maintenance service, consulting service.
On the basis of Geofencing Type: The market is segmented into fixed geofencing and mobile geofencing.
On the basis of Organization Size: The market is segmented into SME’s and large enterprises.
On the basis of Vertical: The market is segmented into BFSI, healthcare, manufacturing, retail, transportation, media & entertainment, government, and others
On the basis of Region: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Regional Analysis:
On the basis of region, the market is segmented into North America, Europe, Asia Pacific and rest of the world. Among these regions, North America is expected to hold the largest market share and is expected to lead the geofencing market in terms of market share due to dominance by U.S. and Canada and is attributed to the increasing demand for analytical tools and spatial data in the region. The major contributing factor towards this is a well-established infrastructure allowing the implementation of advanced technologies. Increasing popularity and rise in adoption of business intelligence is another major factor responsible for driving the growth of geofencing market. On the other hand, Asia Pacific is expected to show the highest growth during the forecast period.
Competitive Analysis:
The competency of the market is bolstered by the reconditioned nature of the assets existing in the market. The commitment to dealing with the obstacles in the market by the competitors has considerably improved in recent times. Furthermore, the improvement in the economic environment is expected to boost growth in the market. A fortified growth stride is detected in the market owing to the helpful effect applied both internally and externally by significant driving factors. The development of the product portfolio motivates the elasticity of demand in the market. The budget elements in the expenses of the competitors in the market are becoming more dynamic. The operating environment in the market is leading to industrious growth in the market. Moreover, the growing business needs in the market are creating a favorable backdrop for change. The factors for change are encouraging the development of the market.
Table of Content:
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
Continued. . .
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List of Table:
TABLE 1 GEOFENCING MARKET, BY COMPONENT
TABLE 2 GEOFENCING MARKET, BY GEOFENCING TYPE
TABLE 3 GEOFENCING MARKET, BY ORGANIZATION SIZE
TABLE 4 GEOFENCING MARKET, BY VERTICAL
TABLE 5 GEOFENCING MARKET, BY REGIONS
TABLE 6 NORTH AMERICA GEOFENCING MARKET, BY COMPONENT
TABLE 7 NORTH AMERICA GEOFENCING MARKET, BY GEOFENCING TYPE
Continued. . .
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