• Pumpkin & Spice Skincare set to launch campaign this August.
American-based skincare company, Pumpkin & Spice, reveals Gabi DeMartino as the new face of their Fall 2021 campaign. The campaign will commence in August, reaching the millennial segment of the market.
This unique line features in Cosmopolitan, BuzzFeed, Pop Sugar and has taken the US by storm since their launch in July 2020. Crowned US Weekly’s top Clay Face Mask, the brand has since won the SkincareWellness Beauty Award for 2021.
After creating a YouTube Channel in 2012, DeMartino has now accumulated over 10 million followers across all social media platforms, including YouTube, TikTok and Instagram. On the hunt for flawless skin for her upcoming wedding, DeMartino came across Pumpkin & Spice Skincare and immediately fell in love with the brand.
In addition to her success in content creation, DeMartino appears in Ariana Grande’s ‘Thank U, Next’ music video alongside Kris Jenner, Jennifer Coolidge and Troye Sivan.
The collaboration will mark the beginning of this Fall’s pumpkin spice season. The brand’s focus on American-made and ethically sourced products resonated with DeMartino’s values. Both DeMartino and Pumpkin & Spice stand against unethical product testing.
The Fall partnership is a milestone for both DeMartino and Pumpkin & Spice Skincare, as the brand expects record growth this Fall season.