Market Scenario
Global Fruit Beer Market 2020 is expected to grow significantly during the forecast period. The rising demographic, increasing popularity of specialty drinks among young people, increasing number of places serving alcohol, increasing disposable income per capita, and relaxation in the laws applicable to the beer industry are some of the main factors for the fruit beer market. In fruit beer, the taste and aroma depend on the fermentation process and the fruit used for flavoring. In addition, moving to new and luxury drinks contributes to demand growth. The development of the fruit beer industry is aided by the change towards sweeter and fruitier tastes and flavors.
Rising discretionary income per capita encourages customers to invest further on their favorite drinks. In addition, for new and luxury drinks, they are now able to pay more. Thus, during the forecast period, the fruit beer market is expected to see substantial growth. In addition, increasing demand for the substance among adolescents would benefit the market reach due to strict laws regulating alcohol consumption. Moreover, the rise in per capita revenue, the liberalization of alcohol sales laws and the massive recognition among customers of the long-term effect of liquor on public health would fuel the growth of the industry. The consumption of fruit beer with a lower alcoholic content does not hurt or induce intoxication to the liver or kidneys. With its fruity scent and good flavor, these health benefits provided by the low alcoholic fruit beer will fuel business growth over the next few years.
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The manufacturer ‘s huge emphasis on online sales of fruit beers would optimistically exploit the growth of the industry. Nevertheless, the increase in the number of campaigns against the consumption of alcoholic beverages may alienate and discourage consumers from drinking fruit beer, posing a challenge to the surge in the industry.
Competitive Dashboard
Joseph James Brewing Company, Inc.(U.S.), New Belgium Brewing Company (U.S.), Brewery OMMEGANG (U.S.), All Saints Brewing Company (U.S.), LINDEMANS Brewery (Belgium), Lost Coast Brewery (U.S.), Magic Hat Brewing Company (U.S.), and Shipyard Brewing Company (U.S.) are some of the major key players in the Global Fruit Beer Market.
Segment Analysis
Global Fruit Beer Market for has been segmented by flavor, medium of distribution, and area.
The industry has been further segmented into peach, raspberry, plum, apple, apricot, among others, depending on taste. During the forecast era, the Raspberry flavor is predicted to dominate the market.
The industry is segmented into store-based and non-store-based sales networks by distribution system. The store-based section is further categorized into malls, department shops, bars and pubs, while the website for e-commerce is classified as non-store-based. Supermarkets are projected to have a comparatively higher share of the segment depending on the store, while e-commerce platforms offer a range of offerings, higher prices, and delivery to the door. Thus, e-commerce websites focused on non-stores are projected to show a higher growth rate over the forecast period.
Regional Overview
The global demand for fruit beer is split into North America, Europe, the Asia-Pacific region and the rest of the world.
The worldwide demand for fruit beer, followed by North America, is dominated by Europe. It is expected that Europe will lead the global demand for fruit beer, followed by North America. The understanding of health and diet among the European population has helped increase the demand for fruit beer. Furthermore, the rising population and the relaxing of laws and regulations are expected to lead to business development.
Due to a move towards sweeter tastes and flavours, the North American market is projected to be the second largest.
Asia-Pacific, due to the introduction of craft beer in the region, is projected to be the fastest developing region on the market.
As a result of weak economic conditions in Africa and alcohol production laws in some Middle Eastern nations, the Middle East & Africa has the lowest market share.
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