Market Insights
Frozen Pizza Market owing to its longer shelf life is highly demanded in major metro cities. Offering exclusive toppings and easy-to-bake benefits is fueling the demand. The global frozen pizza market is likely to develop at a CAGR of 2.5% between the forecast period 2017-2023.
Launch of new products with appealing toppings and crust has fueled the sales figures for the business owners. Rising number of employed population and consumers preventing gluten-free products is predicted to boost the demand in the forecast period. Manufacturers focusing on smart market strategies to lure customer with the new product launches is expected to uphold the growth of the global frozen pizza market. Availability of the advanced food processing equipments, for example freezing machineries has motivated the emergence of franchise-based food retailing and is creating lucrative opportunities for the global market. On the other hand, high sodium content and less nutritious characteristics of frozen pizza might hamper the growth of the global market.
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Shift in consumer inclination over fast food has forced the producers and manufacturers to modify their product offering. High demand for convenience food such as the products that fall under on-the-go segment has elevated the opportunities and is helping the global frozen pizza market to grow exponentially. Moreover, rapid urbanization, developing markets around globe, sophisticated standard of living is some of the key factors attributed to the dietary shift, driving the demand for processed and packaged foods. In addition, innovation, demographics change, and changing customer needs is expected to lay positive outlooks for the frozen foods and outgrow the global frozen pizza market.
Competitive Players
Some of the global players dominating the frozen pizza market with the wide product offerings and recent developments include Nestle S.A., Daiya Foods Inc., California Pizza Kitchen, Inc., Atkins Nutritionals, Inc., Dr. Oetker GmbH, McCain Foods Ltd., and Connie’s Pizza.
Industry Updates
Cali’Flour, a California based introduced pizza chain has introduced frozen pizzas with cauliflower crust with exclusive flavors such as Artisan Veggie. The frozen pizzas offering is available in four flavors: chicken pepperoni, artisan Margherita, classic cheese, and supreme veggie. The pizzas will be available in three pieces in pack. According to Cali’flour, every pizza has 7-8 grams of carbohydrates per serving. In addition, another food chain named Spinato’s, who is the sole maker of broccoli crust frozen pizza has increased its distribution nationwide.
Segmentation
The global frozen pizza market is broadly bifurcated based on crust type, size, toppings, and distribution channel.
The crust type segment is classified into stuffed, thin, pan, and others. The thin crust subsegment has major share in terms of demand and consumption trend.
On the basis of toppings, the global frozen pizza market is segmented into cheese, meat fruits & vegetable, and others. Cheese toppings sub-segment of the global frozen pizza market is estimated to gain huge demand owing to new topping offerings and experiments.
Based on the size, the global market is divided into regular, medium, large. Majority of the consumers prefer regular size pizzas owing to its serving sufficiency and low chances of food wastage.
Moreover, the distribution channel segment is segmented into store-based and non-store-based. Store-based sub-segments majorly include retail outlets, convenience stores, departmental stores, and others.
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Regional Insights
Among the key regions that include Europe, North America, Asia Pacific, the Middle East, and Africa, and Rest of World. North America dominates in the global frozen pizza market owing to high demand for instant food products and busy schedule. Development of different toppings and effort to enhance the taste through advanced preparation methods is expected to augment the market growth.
Asia Pacific on the other side is expected to show exponential development in the ready-to-cook and ready-to-eat food sector owing to growing craze of western culture, working population, and budding local manufacturing companies.
Moreover, Europe is expected to grow steadily, owing to high disposable income and busy work schedules.
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