A few years ago, Ira Kaganovsky was given the shock of a lifetime when three of her friends were diagnosed with breast cancer. Not surprisingly, the ongoing theme from all of their doctors was the importance of using natural products on the body and to steer clear from deodorants with antiperspirant.
An unsettling fact that Ira hadn’t realized until then was that the antiperspirant most people use on a daily basis is actually classified as a drug by the FDA. A drug! She learned that this chemical worked by plugging the pores in underarms to stop the sweat, something our body naturally wants to do. This did not sit well with her.
So, she purchased her first natural deodorant. It did NOT go so well. She then purchased a second, third, fourth and so on. When none of them worked, she decided to create one that did. She cleared her kitchen table and got to work testing formulas.
Is she a chemist? Nope – just a single mother of three lovely girls. She simply wanted to create a natural alternative to the not-so-good-for-you products that line shelves of every store. For Ira, deodorant was just the first step.
Today, Freedom Deodorant & Body Care products can be found in over 400 spa’s, salons, retailers and resorts across the United States and Canada. All Freedom products are human-tested to ensure effectiveness, and are completely natural so they are safe enough to eat! (Although they work much better than they taste) Typical ingredients include coconut oil, baking soda, beeswax, shea butter and essential oils. And while natural deodorant sticks and sprays are the hero product, Freedom has since expanded to additional body care products including eucalyptus shower mists, lip balms and an entire line of CDC-compliant sanitizer with 70% alcohol.
The Freedom brand promise is to make amazing products that are free from aluminum, parabens, GMO’s and anything else that’s not good for you. Freedom products are cruelty-free, made in the United States and certified for 24 hour protection. They truly believe in making people healthier, one armpit at a time.
Company Name: Freedom Deodorant & Body Care
Contact Person: Amy Bernstein
Email: Send Email
Country: United States