Forbes Technology Council Member Yoav Kutner of Oro Discusses Value of B2B eCommerce

Forbes Technology Council Member Yoav Kutner of Oro Discusses Value of B2B eCommerce

Yoav Kutner, Co-founder and CEO of Oro, Inc. authored a feature article for Forbes Magazine; the article titled, The Value Of A Minimum Viable Product In B2B E-Commerce, may be read here.

According to Kutner, all too many B2Bs are still overwhelmed by the thought of launching an eCommerce channel. For these companies, understanding the value and use of the minimum viable product (MVP) could allay some of those fears. Implementing an MVP reduces the up-front investment, shortens the project’s timeline, and allows the iterating process to continue while still delivering value to customers.

A global pandemic and the challenges of operating in the COVID-19 environment is forcing many manufacturers, distributors, and wholesalers to adopt eCommerce platforms. According to a McKinsey survey, respondents reported acting on their digital transformation 20 to 25 times faster than they expected. COVID-19 accelerated the move to digital channels for buyer/seller interactions. Face-to-face meetings moved to Zoom and virtual tradeshows replaced in-person events.

Kutner is a proud member of the Forbes Technology Council, an invitation-only organization for senior-level technology executives. Members are respected tech leaders and executives — CEOs, CIOs, CTOs, and others — selected for the council based on their deep knowledge and diverse experience in the industry.

About Oro, Inc.:

The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation and is the software company behind OroCommerce, OroCRM, and OroPlatform.

Oro, Inc. was launched in 2012 by former Magento co-founders Yoav Kutner, Chief Executive Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board (and former CEO of Magento). The senior management team also includes Motti Danino, Chief Operations Officer; Michael Bessolov, VP of Engineering; and Andrew Gerasimov, VP of Client Services.

OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.

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