Market Overview
Flavored milk is defined as a dairy beverage where, additional flavors, sweeteners, and permitted colors are added to the white milk, making it different in taste and appearance from the conventional white milk. A new report on the global flavored milk market, published by Market Research Future (MRFR), predicts that this market could see growth between 2017 and 2024.
The important market drivers for the global flavored milk market growth in both developed as well as developing countries are increasing population, growing per capita disposable income, and growing confectionery industry. Other market drivers include increasing demand for dairy products, long shelf-life of flavored milk due to permitted preservatives, increased count of product offerings, the changing consumer preferences, increasing demand for ready-to-drink milk-based beverages, and lastly, growing competition among regional, national, and international market players.
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Key Players
Big players in the global Flavored Milk Market include
- AMUL Industries Pvt Ltd. (India),
- ARLA Foods Amba (Denmark),
- Associated Milk Producers Inc. (USA),
- Bright Food (Group) Co. Ltd. (China),
- Dairy Farmers of America, Inc. (the USA),
- Danone (France),
- Dean Foods Company (USA),
- Grupo Lala S.A.B. de C.V. (Mexico),
- KONINKLIJKE FRIESL and Campina NV (the Netherlands)
- Nestle S.A. (Switzerland)
Latest Industry News
- Chuck Turner has launched a milk processor that received an investment of USD 23,500 from Pennsylvania’s Dairy Investment Program. This milk processor can develop the cold-brewed coffee-milk combo drink. 17 AUG 2019
- German food stabilizer supplier Hydrosol has developed a range of stabilizing systems, collectively known as STABIPRIME MFD. These stabilizing systems are for flavored milk beverages. 31 JUL 2019
Market Segmentation
The global flavored milk market segmentation encompasses distribution channel, flavor, and packaging material. MRFR’s take on the market explores various facets of the market in-depth.
Based on the distribution channel, this market can be segmented into store-based distribution and non-store-based distribution. The store-based distribution channel dominates the major market share due to the availability of a wide range of products and convenience of finding all products under one roof. The concept of online shopping is still not feasible in many countries.
The flavor-based segmentation of the market covers butterscotch, chocolate, strawberry, vanilla, and others. The chocolate segment holds the major market share, followed by vanilla due to the extensive use of chocolate and high consumer demand.
Regarding packaging material, the market has been segmented into glass, metal, paper, plastic, and others. The plastic segment has the maximum market share due to the ease of handling and logistics. Metal holds the second largest share.
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Regional Segmentation
A geographical outlining of the global flavored milk market covers Asia Pacific, North America, Europe, and Rest of the World (RoW).
During the forecast period, the market in Asia Pacific region is expected to retain the largest market share due to the rising per capita disposable income, high consumption of milk products, and rising awareness of health benefits among the consumers in developing economies like China, India, and Indonesia. China and India offer many lucrative opportunities for flavored milk manufacturers. Australia and Japan are two other important country-specific markets in this region.
Stable growth is expected in North America during the forecast period due to the presence of key market players, high food subsidization, and high consumption of milk products. The bulk of revenue in this market comes from the USA, Canada, and Mexico.
In Europe, the market can grow due to the high density of population, the presence of some major market players, and the high consumption of milk products. The important country-specific markets in this region are France, Germany, Italy, Spain, and the UK.
The RoW segment covers Argentina, Brazil, South Africa, and others. Including Argentina and Brazil, the whole Latin American region has a high potential for market growth due to the increasing consumption of flavored milk as a beverage and rising disposable income.
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