FirstHive, a Full-stack Customer Data Platform (CDP) joins the Amazon Web Services(AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS.
FirstHive is a comprehensive full stack CDP which applies machine learning for building unified customer identities. As a leading Intelligent CDP, FirstHive helps enterprises take control of their customer data and provide marketing organizations with a suite of tools that enables them to execute highly personalized campaigns to maximize return on investments (ROI).
Having joined the AWS ISV Accelerate Program, FirstHive will collaborate with the AWS Sales organization, receiving co-sell support and benefits to easily gain access to millions of active AWS customers with AWS field sellers globally. Co-selling provides better customer outcomes and assures mutual commitment from AWS and Partners.
FirstHive CEO, Aditya Bhamidipaty, commented, “We are proud to be part of the AWS ISV Accelerate Program, which will help us drive greater customer success. Our partnership with AWS extends across technology and go-to-market strategies to deliver our full stack intelligent CDP platform to global enterprises.”
About the Company:
FirstHive is an industry leading Intelligent Customer Data Platform that helps enterprises take control of their customer data and provide marketing solutions. FirstHive accomplishes this by bringing together data from every customer touch point, Including Websites, Bots,Social Presence, Mobile Apps, etc. FirstHive has 100+ product integrations across CRM, Mobile analytics, Web re-targeting, Voice/ Customer care, Cloud Telephony, CMS, Adnetworks, Programmatic Ad tools, Social, etc. As an enterprise connects all its digital channels & marketing tools to its FirstHive account, a proprietary machine learning algorithm is then used to rapidly build unified customer identities. With these data rich unified identities, brands are able to optimize marketing choices around – content affinity, audience selection, channel preference & time of nudge, hence maximizing their returns on the marketing investments.
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