Grand View Research, Inc. – Market Research And Consulting.

According to a report,“Feminine Intimate Care Market Size, Share & Trends Analysis Report By Product Type (Wash, Wipes), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc., the global feminine intimate care market size is anticipated to reach USD 1.5 billion by 2025, expanding at a CAGR of 3.4% over the forecast period. Rising inclination of women towards female hygiene products owing to increasing risk of health issues in the intimate area leading to various skin diseases has fueled the market growth. According to the findings, rise in the average age of early puberty has been observed. The average age of puberty among women has decreased to 10 to 11 years, which earlier was 13 years. Unhealthy food habits, obesity, and stress are the main reasons responsible for early puberty in girls.

Key Takeaways from the report:

• Offline distribution channel held the largest share of more than 60.0% in 2018 and was valued at USD 756.5 million

• The growth of the online channel segment is due to features such as product comparison, detailed product overview, easy exchange, and refund options. It is expected to expand at a CAGR of 3.6% over the forecast period

• By product type, the wipes segment is expected to register the highest CAGR of 3.9% from 2019 to 2025

• North America accounted for the largest feminine intimate care market share in 2018.

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Developing countries such as Afghanistan, Cambodia, India, and China lack proper hygienic conditions and sanitation facilities. The government is taking initiatives to increase awareness amongst women regarding hygiene products such as intimate wash in rural areas. For instance, the UNICEF organized the Global interfaith WASH Alliance (GIWA) in India to influence the women to maintain hygiene and raise awareness regarding dressing topics such as menstruation.

The female intimate wash accounted for the largest share of 38.4% in 2018. According to a report by Chem Fatale, approximately 40% of American females use intimate wash to keep the area clean and fresh. Intimate wipes are anticipated to register the highest CAGR of 3.9% over the forecast period. According to studies, more than 10% to 15% of women in America use wipes out of which Latina women are the prime users of the wipes.

In 2018, the offline distribution channel accounted for a share of more than 60.0%. Store purchase enables consumers to choose from a large number of product offerings. Presence of a store associate also helps the consumers to choose the correct product suiting their needs. Rise in penetration of e-commerce and smart devices like mobile phones and tablets, along with benefits like easy payment options and discounts offered by the e-retailers, is anticipated to spur the market growth through online distribution channel.

The women intimate care industry is dominated by leading players such as Sanofi; Bayer Group; Namyaa Skincare; C.B. Fleet Company, Inc.; CTS Group; Wet & Dry Personal Care (P) Ltd.; Combe Incorporated; SweetSpot Labs; Sliquid, LLC.; and Honey pot.

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