Global Feminine Hygiene Market:
Hygiene is a non-negotiable factor in all our lives. And as a female, the factor grows to encompass many more elements. Sanitary pads, cleansers, razors, shields, tampons are just few examples of what this market holds. Aggressive focus on feminine hygiene to combat overall family health has boosted the feminine hygiene market exponentially. And with education taking a stronger stand in the world, feminine hygiene is no longer a taboo topic for many. Available across all stores, including online stores, the feminine hygiene market is not difficult to gain access to.
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The global feminine hygiene market is expected to reach US$ 42.7 billion by 2024, growing at a CAGR of 7%. Asia Pacific is known to lead the market with 48.9% of global market share. This is owed to the fact that this market is increasingly accepting the use of more modern methods of female sanitation than the traditional methods. Rising education levels, more focus on women healthcare, higher disposable incomes and urbanization are some factors that have caused Asia Pacific regions to garner higher market share. It would continue to be the leader and will account for 60% sales of the sanitary napkin market as well. China especially, is known to contribute vastly to the number and is touted to grow at a CAGR of 7.6% in this period. Europe stands a close second, followed by North America owing to the penetration of newer hygiene products like internal cleansers, tampons etc. The LAMEA region is expected to grow around 7% in the forecasted period. Big organizations like Kimberly-Clark are collaborating with regional markets to understand the target audience to be able to modify their product to suit the regional needs.
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Sanitary napkins contribute to 2/3rd revenue of the feminine hygiene market and is known to be the fastest growing product. Moreover, with the world standing up and taking notice of women health, more investments are being made to make feminine hygiene a priority and a necessity rather than a luxury. On the flip side, some of these products aren’t easy to use, maybe over expensive or not easily accessible. However, big firms are taking notice and delivering outcomes continuously by raising awareness about feminine hygiene as well as creating innovative products to keep up with the evolving needs of women.
List of Key Players in Global Feminine Hygiene Market:
Some of the big players in this market are Edgewell Personal Care Company, Proctor and Gamble Co., Johnson & Johnson, Kao Corporation, Unicharm Corporation, Kimberly-Clark Corporation etc.
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