Global Eyelashes Enhancing Agents Market size is projected to garner traction of USD 513.44 MN by 2023, registering 5.83% CAGR over the forecast period (2017-2023), says market research future. Moreover, the increasing popularity of these eyelash enhancing products is accelerating the market demand on a global platform. Bourgeoning fashion and media & entertainment industry is driving the market growth predominantly.
The Global Eyelashes Enhancing Agents Market is witnessing a huge revenue growth, mainly due to the augmenting demand for the cosmetic. There is a range of eyelash enhancing products available in stores to meet this rising demand. Also, a vast rise can be seen in the sales of eyelash serums that promise to strengthen & lengthen thin lashes.
Besides, increasing awareness and consciousness of consumers for presentable appearance, beauty, and fashion would continue to drive the global eyelashes enhancing agents market in the years to come. Additionally, the availability of these cosmetic products in various forms is expected to foster the growth of the market, garnering immense popularity for eyelashes enhancing products among fashion enthusiasts.
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Advances in cosmetic technology and improvements in the packaging design, alongside the development of the e-commerce sector, are three major factors influencing the growth of the eyelashes enhancing agents market. Moreover, rising consumer inclination for the convenience of a one-stop purchase has been increasing the sale of eyelashes enhancing agents through cosmetic stores.
Conversely, reported side-effects or allergies cases are impeding the growth of the market. However, it is proved that the eyelashes enhancer products work adversely only depending upon the consumers’ skin type. Such statics would support market growth over the assessment period.
Eyelashes Enhancing Agents Market Segmentations
The market is segmented into four market dynamics to widen the scope of understanding,
By Types, the global eyelashes enhancing agents market is segmented into Lengthening, Curling, Volumizing, and others.
By Application, the global eyelashes enhancing agents market is segmented into Nourishing, Repairing Damaged Eyelashes, and others.
By Content, the global eyelashes enhancing agents market is segmented into Lash-Building Serum, Bimatoprost, Herbal Remedy, Enhancer Serum, Isopropyl Cloprostenate, Skincare Ingredients, and others.
By Regions, the global eyelashes enhancing agents market is segmented into Americas, Europe, Asia-Pacific, Middle East & Africa, and Rest-of-the-World.
Eyelashes Enhancing Agents Market Geographical Analysis
North America leads the global eyelashes enhancing agents market due to the presence of many notable players. The largest market share of the region also attributes to the increasing production capacities and massive developments in the well-established cosmetic industry. Moreover, the growing focus of research institutions on updating technology for the development of new & advanced eyelashes enhancing agents drives the growth of the market. Heading with the high per capita income of populaces in the region, The eyelashes enhancing agents market in North America is expected to create a valuation of USD 234.59 MN by 2023.
Europe stands second in the global eyelashes enhancing agents market due to the flourishing fashion sectors mainly in Milan and Paris impact the regional market growth. Also, factors such as the rapidly growing cosmetic industry, well-developed technology, changing lifestyle, increasing demand, and the improving economy foster the growth of the eyelashes enhancing agents market in Europe.
The Asia Pacific region has emerged as a promising market for eyelashes enhancing agents globally. The key driving force behind the regional market growth is the burgeoning fashion, media, and entertainment industries in India and China. Besides, rapidly growing cosmetic sectors in developing nations are encouraging the growth of the regional market. The APAC eyelashes enhancing agents market is further estimated to grow at 6.26% CAGR during the forecast period.
Eyelashes Enhancing Agents Market Competitive Landscape
Highly competitive, the global eyelashes enhancing agents market appears fragmented due to the presence of several small and big players. To extend their global footprints and maximize their profit, these players focus on increasing their market share through M&A. Also, collaborations, expansions, and product/technology launch remain key strategies for these players to gain a larger competitive share in the market.
Since the product launch- based competition is trending; these fervent players initiate R&D activities. They invest substantially in developing enhancing agents with advent technology. This trend is predicted to continue in the future, as the established players want to harvest upon a larger market share. Local players are extending their foothold in the market by offering products at lower prices, which attracts end users.
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Eyelashes Enhancing Agents Market Major Players:
Players active in the eyelashes enhancing agents market include Allergan Plc., Rodan & Fields, LLC, Estee Lauder, Athena Cosmetics, Inc., Beauty Essentials LLC, Skin Research Laboratories, and Grande Cosmetics, LLC, among others.
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