Europe Fresh Food Packaging Market is Anticipated to Garner USD 11.40 Billion by the End of 2024

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European Consumer needs and behaviours are stirring toward the desirable: more striking, more added values, more taste and more freshness – which has augmented the radical change in the packaging industry for fresh food products

Europe fresh food packaging market is expected to expand at a compound annual growth rate (CAGR) of 2.23% over the forecast period i.e. 2016-2024.

Market Landscape

Effective and innovative packaging plays a significant role in maintaining the freshness and nutrition value of fresh food and increases its shelf life. Growing inclination towards assorted and exotic food over basic staple food is enhancing the demand for fresh food packaging in European Union. Despite a considerable level of awareness, over 55% of fresh fruits and vegetables produced in Europe wasted every year. This has been raising environmental concern and augmenting the need for effective fresh food packaging in the region. In 2016, the market volume of fresh food in Western Europe reached around 128.3 million tonnes, whereas Eastern Europe accounted for 105.5 million tonnes of fresh food production. Such levels of fresh food production have augmented the demand for fresh food packaging as 60-90% of the sales of fresh food produce sold through supermarkets, depending on the product and country.

Europe Fresh Food Packaging Market Outlook, 2016-2024 covers the present ground scenario and future opportunity prospects for the market players to analyze the target markets across Europe. Moreover, the competitive analysis includes the in-depth analysis of the major players and leaders in fresh food packaging industry. The market study conducted on the basis of primary as well as secondary research where the analysts fragment the data from various databases such as Bloomberg, Factiva, Owler and others. Our primary research team conducted various interviews, surveys and group discussions with industry professionals, fresh food packaging manufacturers, aftermarket vendors and component suppliers to analyze the future prospects of the overall fresh food packaging industry.

Europe Fresh Food Packaging Market Segmentation can be classified on the basis of:-

  • Based on Packaging Type
    • Flexible Packaging
    • Semi-Rigid Packaging
    • Rigid Packaging
  • Based on Application
    • Poultry & Meat Products
    • Dairy Products
    • Produce (Vegetables and Fruits)
    • Sea Food
  • Based on Countries
    • The U.K {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
    • Germany {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
    • France {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
    • Italy {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
    • Spain {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
    • Belgium {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
    • Sweden {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}
    • The Netherlands {Market Size, Growth Analysis and Opportunity Analysis}
    • Rest of Europe {Market Size (USD Billion), Growth Analysis (%) and Adoption Rate (%)}

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Market Trends, Drivers and Challenges

E-commerce and online food delivery impacted the growth of fresh food packaging market as online food shopping are increasing at a rapid pace in European countries, which addresses the need for convenience. Moreover, large investments in business models such as HelloFresh, Gousto and other home delivery services are enhancing online purchases of fresh food. Many supermarket chains are also upholding their home delivery services to gain market share. The potential influence of giant online retailers such as Amazon could change market channels indefinitely, with remarkable consequences for traditional shops, so as to compete in the market fresh food vendors and suppliers will emerge with value-added services and innovative ideas for fresh food packaging. 

Europe fresh food packaging Industry Share Report has been prepared based on an in-depth market analysis from industry experts. The report covers the competitive landscape and current position of major players in the market space. The report also includes porter’s five force model, SWOT analysis, company profiling, business strategies of market players and their business models. Europe fresh food packaging market report also recognizes value chain analysis to understand the cost differentiation to provide competitive advantage to the existing and new entry players.

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