According to Arizton research, the Europe agriculture equipment market size was estimated at 242.96 thousand units in 2025 and is expected to reach 262.16 thousand units by 2031, growing at a CAGR of 1.28% during the forecast period. The market is a vital and rapidly evolving segment of the agricultural industry, influenced by a mix of structural farm trends, regulatory frameworks, technological innovations, and changing demand patterns. Europe holds a significant share of the global agricultural equipment market, bolstered by extensive arable land and a strong tradition of mechanized farming. The demand for tractors, combine harvesters, balers, seed drills, and crop protection equipment remains robust, driven by the need to improve productivity, enhance operational efficiency, and manage rising labour costs.
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Report Summary:
MARKET SIZE (2031): 262.16 Thousand Units
MARKET SIZE (2025): 242.96 Thousand Units
CAGR (2025-2031): 1.28%
HISTORIC YEAR: 2022-2024
BASE YEAR: 2025
FORECAST YEAR: 2026-2031
MARKET SEGMENTATION: Land Preparation, Agriculture Tractor, Seedling & Planting, Plant Protection, Harvesting, And Other Equipment
GEOGRAPHICAL ANALYSIS: Germany, France, Italy, UK, Spain, Poland, and the Rest of Europe
Europe’s Shift Toward Digital-First Agricultural Equipment Sales
Across Europe, agricultural equipment purchasing is steadily shifting toward digital-first sales models. Farmers are increasingly using online platforms to research specifications, compare pricing, negotiate terms, and complete transactions, reducing dependence on traditional, location-bound dealerships. This evolution is supported by higher digital literacy among farmers, expanded broadband access, and the need for faster, more transparent cross-border equipment sourcing. As a result, Europe’s agricultural equipment market is moving toward greater online price visibility, integrated digital services, and streamlined sales processes. These digital channels are improving purchasing efficiency, shortening decision cycles, and enabling manufacturers and distributors to reach a broader, more geographically diverse customer base.
Europe’s Shift Toward Compact and Electric Farm Equipment
In 2025, Europe’s agricultural equipment market is witnessing strong momentum toward compact and electric machinery, reflecting a broader push for sustainability and operational efficiency. This shift is being driven by strict EU emissions regulations, financial incentives for zero-emission equipment, and farmers’ growing focus on reducing fuel costs, maintenance expenses, and environmental impact, particularly on small and mid-sized farms.
Countries such as Germany, France, Italy, United Kingdom, and Netherlands are leading adoption, positioning Europe as a core market for electrified and compact farm equipment. Overall, this transition is reshaping the region’s equipment landscape by enabling quieter, cleaner, and more flexible machinery aligned with long-term sustainability and productivity goals.
Are Used Machines Replacing New Equipment in Europe’s Farms?
In 2025, the growing demand for second-hand agricultural equipment is increasingly shaping purchasing decisions across Europe. As farm budgets tighten amid economic uncertainty and high interest rates, many farmers, particularly smaller operations, are prioritizing affordability over new machinery. Pre-owned tractors, harvesters, and implements offer meaningful cost savings, encouraging buyers to postpone major capital investments. While this trend supports a vibrant second-hand equipment market, it continues to place pressure on new equipment sales, especially among cost-sensitive farming segments.
Regional Focus: Diverging Growth Patterns Across Europe’s Agricultural Equipment Market
France continues to anchor Europe’s agricultural equipment market, accounting for the largest share and projected to grow at a CAGR of 1.45% through 2031, supported by sustained government initiatives for farming activities. While equipment prices rose sharply by over 6.5% in 2024 due to inflationary pressures, easing costs are expected to support demand recovery from 2025. Following France, Germany remains the second-largest market and a key manufacturing hub, although demand growth has been constrained by labor shortages and cautious investment sentiment within the agricultural sector.
In Italy, the market, currently the third largest in Europe, is expected to regain momentum from 2026, aided by incentive schemes and dealer restocking after a prolonged slowdown. Meanwhile, Spain is emerging as the fastest-growing market during the forecast period, driven by rising mechanization levels and increasing capital inflows into agriculture. Although Poland represents a smaller share, it is projected to grow at a CAGR of 1.22%, with investment patterns shaped by higher production costs, farm financial pressures, and ongoing geopolitical uncertainty.
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Key Company Profile
- AGCO
- CNH Industrial
- John Deere
- Kubota
- Mahindra & Mahindra
Other Prominent Company Profiles
- Yanmar
- Same Deutz-Fahr
- Class
- Kioti
- ISEKI
- Lovol Tractors
- YTO Group
- Zoomlion
- Krone
- KUHN Group
- TYM Corporation
- EXEL Industries
- Amazone
- HORSCH Maschinen GmbH
- Pottinger Landtechnik GmbH
- LEMKEN GmbH & Co. KG
Market Segmentation by Equipment Type
Land Preparation
- Tillers
- Plough
- Harrow
Agriculture Tractor
Seedling & Planting
- Transplanters
- Planters
- Seed Drillers
Plant Protection
Harvesting
- Tractor-Mounted
- Self-Propelled
Other Equipment
- Mowers
- Windrowers
- Balers
Geography
- Germany
- France
- Italy
- UK
- Spain
- Poland
- Rest of Europe
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What Key Findings Will Our Research Analysis Reveal?
- How big is Europe agriculture equipment market?
- Which region dominates the Europe agriculture equipment market share?
- What is the growth rate of the Europe agriculture equipment market?
- What are the significant trends in the Europe agriculture equipment market?
- Who are the key players in European agriculture equipment market?
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