The enterprise video market is expected to grow at a Compound Annual Growth Rate (CAGR) of 8.6%, from USD 23.8 billion in 2024 to USD 35.8 billion in 2029. The global enterprise video market is anticipated to grow due to a number of factors, including the desire to switch from on-premises deployment to cloud-based solutions, strict adherence and compliance to regulatory authorities and government-led reporting standards across verticals and regions, the need for user experience centricity to be prioritized across verticals, organizations, and regions globally, digitalization, and automation.
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The services segment will record a higher CAGR under offerings during the forecast period.
In the global enterprise video market, the services segment is pivotal in offering support, maintenance, and consulting services to businesses using video solutions, which are covered broadly under professional and managed services. These services encompass installation, configuration, troubleshooting, and training to ensure seamless operation and optimal utilization of video platforms. For instance, a company providing enterprise video solutions may offer on-demand technical support to assist clients in resolving issues promptly, enhancing user experience, and maximizing the value derived from their investment in video technology. This proactive approach to service provision contributes to customer satisfaction and long-term partnerships in the enterprise video market.
Based on Solutions, video conferencing holds the largest share of Enterprise video market during the forecast period.
Video conferencing solutions are integral in the global enterprise video market, facilitating real-time communication and collaboration among remote teams and stakeholders. These solutions enable users to conduct virtual meetings, share content, and interact face-to-face from different locations, enhancing productivity and efficiency in business operations. For instance, a multinational corporation may utilize a cloud-based video conferencing platform to host cross-border meetings, enabling geographically dispersed teams to collaborate seamlessly and make informed decisions. Such solutions streamline communication workflows, reduce travel costs, and foster agile decision-making processes, driving the adoption of video conferencing technologies across diverse industries.
By region, Asia Pacific will record the highest CAGR during the forecast period.
The Asia Pacific Enterprise video market is experiencing robust growth driven by regulatory reforms, technological innovation, and changing consumer behaviors. Countries like Australia, Singapore, and India have progressive regulatory frameworks promoting competition and innovation. The affordability and ease of enterprise video deployment would be the major driving factors for adopting cloud technologies. The increasing trend toward cloud-based solutions is expected to trigger the high growth of the Enterprise video market in this region. The rising adoption of various technologies, such as edge computing, IoT, NLP, and DRM, is expected to drive the need to store and process real-time data locally, thus increasing the demand for reliable and efficient Enterprise video market solutions. The increasing investments from private sectors, robust government support, and availability of a vast population drive the growth of new and emerging technologies in the region, especially in Australia & New Zealand, Singapore, China, Japan, and India.
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Unique Features in the Enterprise Video Market
A defining feature of the enterprise video market is the integration of AI and ML engines that automatically analyze, index, and categorize video content. Capabilities such as speech-to-text transcription, facial recognition, sentiment detection, and auto-tagging enable employees to quickly search and retrieve information from massive video libraries.
Enterprises now demand highly secure video streaming ecosystems equipped with end-to-end encryption, DRM, single sign-on (SSO), and granular access controls. Modern platforms ensure that sensitive corporate recordings—such as internal town halls, board meetings, or training content—are protected from unauthorized access.
Unlike traditional video platforms, enterprise solutions offer interactive elements such as live polls, Q&A, embedded quizzes, real-time annotations, and chapter-based navigation. These features transform passive viewing into active engagement, making training sessions, onboarding programs, and webinars far more impactful.
The market stands out for its ability to support massive global workforces through optimized video delivery infrastructure. Advanced CDN integration, peer-to-peer delivery, and edge caching significantly reduce network congestion while ensuring high-quality playback.
Major Highlights of the Enterprise Video Market
The shift toward hybrid and remote work models has significantly accelerated the use of enterprise video solutions for communication, collaboration, and training. Organizations are increasingly replacing traditional in-person activities with video-enabled workflows, boosting demand for streaming platforms, video conferencing integrations, and on-demand content libraries.
Enterprise video has become a strategic tool for learning and development as companies look for scalable, consistent, and cost-effective training methods. From employee onboarding to compliance training, video-based learning increases engagement and retention, driving widespread adoption across HR, L&D, and operational teams in global enterprises.
AI-powered capabilities like automatic transcription, intelligent search, real-time translation, and engagement analytics are transforming corporate video ecosystems. Enterprises are investing heavily in platforms that offer automation and insights, enabling data-driven content strategies and efficient knowledge management across departments.
As the volume of internal video content grows, organizations are prioritizing platforms with strong governance frameworks. Features such as access controls, encrypted streaming, compliance certifications, secure archival, and audit trails are becoming essential, especially for industries like BFSI, healthcare, IT, and government.
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Top Companies in the Enterprise Video Market
Major vendors in this market are based in North America, Asia Pacific, and Europe. Some of the key players operating in the Open banking solutions market are – Microsoft (US), Zoom (US), Google (US), IBM (US), Avaya (US), and AWS (US) among others. These companies have strengthened their positions in the market by implementing a variety of growth tactics. To increase their market share in Open banking solutions, they can do things like product launches, agreements, collaborations, mergers and acquisitions, and the creation of new products.
Microsoft
Microsoft is one of the leading players in the technology domain, developing and supporting a wide range of software, hardware, devices, and services for businesses and individuals. The company has a comprehensive product portfolio that offers products related to operating systems, collaboration solutions, cloud-based solutions, productivity applications, business solutions, server management, and gaming solutions. Microsoft also provides cloud-driven support and consulting services. Microsoft has started giving technology-driven solutions in recent times as well. With such a broad portfolio and offerings, Microsoft caters to customers’ business needs in more than 190 countries around the globe.
Google offers a robust suite of enterprise video solutions, including Google Meet and Google Workspace, to facilitate seamless video conferencing, collaboration, and communication within organizations. These tools provide high-quality video and audio capabilities and features like screen sharing, real-time document collaboration, and integration with other Google productivity tools. With a user-friendly interface and scalable infrastructure, Google’s offerings cater to the diverse needs of businesses, driving innovation and productivity in the enterprise video market.
Zoom
Zoom Video Communications, Inc., commonly known as Zoom, is a U.S.-based technology company that provides video conferencing, online meetings, chat, and cloud-based communication services. Founded in 2011 by Eric Yuan, Zoom gained widespread popularity for its ease of use, reliability, and scalability, becoming especially prominent during the COVID-19 pandemic when remote work and virtual meetings surged.
IBM
IBM (International Business Machines Corporation) is a leading American multinational technology and consulting company headquartered in Armonk, New York. Founded in 1911, IBM is one of the world’s largest technology firms, with a history of innovation in hardware, software, and services.
Avaya
Avaya is a U.S.-based multinational technology company specializing in business communications and collaboration solutions. Headquartered in Durham, North Carolina, Avaya has a long history of providing communications technology to enterprises, with a focus on voice, video, messaging, and customer experience.
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