Endpoint Security Market Size, Share, Growth Analysis, By Component(Solutions (Endpoint Protection Platform (EPP) (Antivirus, Anti-Spyware/Anti-Malware, Firewall, Endpoint Device Control), By Enforcement Point(Workstations, Mobile Devices, Servers, Point of Sale Terminals), By Enterprise Size(Large Enterprises, Small and Medium Enterprises (SMEs)), By End-User(Government & Public Sector, BFSI, Healthcare, IT & Telecom), By Deployment(Cloud, and On-Premise), By Region – Industry Forecast 2024-2031
Endpoint Security Market size was valued at USD 10.40 billion in 2022 and is poised to grow from USD 11.94 billion in 2023 to USD 36.01 billion by 2031, growing at a CAGR of 14.8% in the forecast period (2024-2031).
The rapid evolution of the threat landscape and high investments in improving cybersecurity are projected to bolster the demand for better endpoint security solutions going forward. Endpoint security means securing the entry points to a network which are usually devices or systems. Moreover, the growing adoption of bring your own device (BYOD) trend in multiple organizations is also bolstering the importance of endpoint security.
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The global endpoint security market is rife with opportunities as the complexity and sophistication of the cyber threat landscape increases. The growing incidence of data breaches and cyberattacks originating from weak endpoints is estimated to push the demand for endpoint security over the coming years. Endpoint security companies can work closely with cybersecurity experts and companies to develop novel security solutions to secure endpoints and networks. The use of artificial intelligence and machine learning along with other advanced technologies could also alter the trajectory of endpoint security market development in the future.
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Launch of New Endpoint Security Solutions to Help Market Players Stay Competitive
Endpoint security companies need to keep updating their solutions to accommodate the ever-increasing threat landscape. Endpoint security providers will also need to invest heavily in the development of new platforms and tools that can easily be integrated with other security solutions to promote sales outlook. The launch of new security suites will be highly vital to the success of top as well as new endpoint security companies operating in the market as it grows more competitive. Collaborative development of new endpoint security solutions will also be a key trend that new as well as established companies should focus on going forward. Demand for a simplified yet highly effective endpoint security solution will be high around the world.
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Kandji announced the general launch of its endpoint detection and response solution in April 2023. The solution is specially designed to protect the Mac ecosystem and stop threats of all kinds as the company is a key mobile device management provider for Apple products.
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NinjaOne, a leading IT endpoint management developer, and Bitdefender, a renowned name in the cybersecurity space announced that they were integrating their offerings to launch a new endpoint security suite in May 2024. With features such as real-time threat monitoring and one-click threat resolution, the solution is projected to be highly popular among enterprises.
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Trellix, a leading name in the cybersecurity business, announced the launch of its endpoint security suite back in April 2023. Trellix Endpoint Security Suite takes a unified approach to enterprise security and provides a simplified endpoint management platform for users.
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In May 2021, AT&T, a multinational telecommunications provider, partnered with SentinelOne to develop and launch a new endpoint security solution. The new solution will also feature 24/7 threat monitoring and detection along with endpoint protection, detection, and response capabilities.
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High emphasis on security in the increasingly digital world is projected to set the tone for endpoint security market players. The increasing sophistication of cyberattacks and growing emphasis on securing endpoints will create a high demand for endpoint security solutions. Innovation will be of major importance for any endpoint security company looking to gain a dominant position in the market. Creating a endpoint security solution that targets particular weaknesses of endpoints could be highly remunerative for market players.
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