Electric Toothbrush Market Definition
The global electric toothbrush market is estimated to be valued at USD 5,852.2 million by 2024 and is expected to register a CAGR of 7.46% during the forecast period. An electric toothbrush uses electric power to oscillate or rotate the bristles used for cleaning the teeth. The electronic version of the toothbrush provides superior plaque removal to the manual toothbrush. Electronic toothbrushes are further classified as rechargeable and battery-operated. The advanced technological features of the product offer various oral health benefits which is the major driving factor for the growth of the market. Rising health consciousness and the adoption of effective oral care products are further fueling the growth of the global electric toothbrush market. However, the high costs of electric toothbrushes as compared to manual toothbrushes are expected to hinder market growth during the forecast period.
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Rising awareness among people regarding the importance of oral hygiene is leading to the adoption of proper oral care routines, which is boosting the growth of the global electric toothbrush market. Moreover, the integration of advanced technologies and product innovations acts as key driving factors for the growth of the market. Strategic collaborations between electric toothbrush manufacturers and dental care specialists are projected to positively affect market growth.
Key Players Strategies
- Koninklijke Philips N.V. (Netherlands)
- The Procter & Gamble Company (US)
- Panasonic Corporation (Japan)
- OMRON Corporation (Japan)
- Colgate-Palmolive Company (US)
- Foreo AB (Sweden)
- Pursonic LLC (US)
- Smilex (US)
- Kolibree SAS (France)
- Conair Corporation (US)
- Lion Corporation (Japan)
- Wellness Oral Care (US)
Segmentation
The Global Electric Toothbrush Market has also been segmented by product type and end user.
By product type, the global electric toothbrush market has been classified as rechargeable and battery. The rechargeable segment accounted for the larger market share in 2018 and is projected to register the higher CAGR during the forecast period.
Based on end user, the global electric toothbrush market has been divided into adults and children. The adult’s segment is projected to be the larger market and exhibit the higher CAGR during the review period.
Key Findings of the Study:
- Europe accounted for the largest market share in 2018, with Germany being the major contributor to the growth of the regional market.
- The rechargeable segment is projected to dominate the global electric toothbrush market, by product type, during the forecast period.
- Some of the players operating in the electric toothbrush market are Koninklijke Philips N.V. (Netherlands), The Procter & Gamble Company (US), Panasonic Corporation (Japan), OMRON Corporation (Japan), and Colgate-Palmolive Company (US).
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Regional Analysis
Geographically, the global electric toothbrush market has been segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. As per MRFR analysis, Europe dominated the market, accounting for the largest share of the market in 2018. However, the market in Asia-Pacific is expected to register the highest CAGR of 8.12% during the assessment period. The North American market accounted for the second-largest market share in 2018. The market in North America is estimated to reach USD 2,212.5 million by the end of 2024, with the US being the leading market.
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