The global electric ironers market was worth $1.3 billion in 2019. In 2019, North America was the largest region in the ironers market. The electric ironers manufacturing market consists of sales of electric ironers. An ironer is a tool for leveling clothes and fabrics, and uses a power within a range of 300-1000W.
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The global electric ironers market is expected to grow at a rate of about 11.37% and reach $2 billion by 2023. The growth in the urban population coupled with the increasing demand among millennials to look well-dressed, rise in disposable incomes, and increasing affordability among residents of cities will drive the demand for ironers.
However, stable economic growth, increasing internet penetration, and rising disposable income coupled with the hectic lifestyle of individuals will lead to an increase in on-demand laundry services, thereby limiting the growth of the market for ironers.
There has been a growing popularity of smart home ironers in the market. Smart home ironers are devices which are connected to other devices via the internet and other technologies such as Bluetooth, near field communication (NFC), and Wi-Fi. The increased popularity of smart appliances can be attributed to the increased demand for smart homes, the rise in internet and smartphone penetration, and energy efficiency initiatives. The rise of the Internet of Things (IoT) technology also supports the development of smart appliances. For instance, smart irons contain an accelerometer chip installed in them which automatically switches off the iron on detecting an idle state. Bluetooth-enabled irons can provide users with the status of the iron, such as temperature, power usage etc., on their mobile phone and other Bluetooth-enabled devices.
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Major players in the market are GE, Hamilton Beach, Joy Mangano, Kenmore, Electrolux, Haier, Flyco, LG, Applica, Black and Decker. Hamilton Beach Brands Holding Company is an American designer, marketer and distributor of home appliances and commercial restaurant equipment marketed primarily in the United States, Canada, and Mexico. Its products include blenders, mixers, toasters, slow cookers, clothes irons, and air purifiers.
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