Pune, 13, Dec, 2022: Maximize Market Research, a leading consumer goods and services research and consultancy firm has business intelligence report on the highly competitive E-commerce Cosmetic and Fragrance Market. Asia-Pacific region is expected to grow at significant rate on account of changing lifestyle and preferences during the forecast period. The market is expected to grow from USD 36 billion in 2021 to USD 75.61 billion in 2029, at a CAGR of 9.72 percent for the forecast period from 2022 to 2029.
E-commerce Cosmetic and Fragrance Market Scope and Research Methodology
The E-commerce Cosmetic and Fragrance Market is a highly competitive market with key players consolidating their positions in developing economies with aggressive market entry strategies and through M&A. It is segmented by Product, Category, End-User and Region, with a focus on major firms such as market leaders, followers, and new entrants. The report is an investor guide that provides a comprehensive picture of the competitive landscape of leading players in the E-commerce Cosmetic and Fragrance Market by goods and services, revenue, financial status, portfolio, growth strategies, and geographical presence.
The report is a detailed analysis of the E-commerce Cosmetic and Fragrance Market by country, regional and global presence. By collecting historical data pertaining to the industry, current and future trends in the E-commerce Cosmetic and Fragrance Market are presented in the report along with growth rate and market size forecasts. Regional analysis of the market is conducted at local, regional and global levels for a better understanding of the market penetration, competitive structure, pricing and demand analysis. The report also covers the strategies followed by key players and gives their analysis based on their growth in the last five years in the industry which helps investors and major companies decide their investments and make data-driven decisions.
The competitive analysis of the E-commerce Cosmetic and Fragrance Market provides details of the goods and services, the company’s target market, the changes in consumer patterns over the forecast period and pricing comparison. Key players by region are profiled from a strategic perspective in the report. Several parameters such as price, services offered, target audience, design of the product and quality are assessed. Major manufacturers in the industry and listed by region, revenue, financial status, portfolio, technological advancements adopted, mergers and acquisitions, joint venture and strategic alliances in detail. New entrants in the market are also listed with an analysis of their growth prospects and future business outlook. Such analysis acts as a guide for stakeholders, investors, market players and followers and new entrants with precise market estimations of the E-commerce Cosmetic and Fragrance Market for formulating investment approaches and marketing tactics.
Data is collected using a mixture of both primary and secondary research methods. Surveys, administering questionnaires offline and online, and telephonic interviews with industry specialists, market leaders, entrepreneurs and marketing professionals were included in the primary methods. Secondary data was collected from a curated selection of sources for maximum reliability of the inferences. This includes official databases of various organisations and government sites, industry journals, white papers, annual reports, company records, releases of product manufacturers and suppliers in the industry along with paid databases. The report thus provides a comprehensive analysis of the E-commerce Cosmetic and Fragrance Market with market gaps and investment recommendations.
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E-commerce Cosmetic and Fragrance Market Overview
The e-commerce platform has witnessed massive growth over the decades and is expected to continue with the growing streak due to constant advancements in technology and research. Cosmetics and fragrances adopted this new platform to have their markets grow at a fast pace. This resulted in significant changes in products given fast feedback introducing a wide range of skincare, cosmetics and fragrances.
E-commerce Cosmetic and Fragrance Market Dynamics
A major driver of the E-commerce Cosmetic and Fragrance Market is social media advertising. The advent of the internet dramatically increased the number of people gaining access to social media. This changed the nature of competition in the market making it fierce with varied marketing tactics and strategies to get an edge over competitors. Many giants in the industry have increased their expenditures considerably on campaigns that rely heavily on social media stars to lure in customers. This not only helps them engage with old clients but also adds new ones to their clientele.
Another factor influencing its growth is the rise in consumer awareness about the ingredients used in the products and a strong hold on sustainability. Consumers are leaning towards products that have their ingredients specified and have a sustainable product life cycle. Given such changes, manufacturers are taking undue care about how their product is made and disposed of. With developments such as manufacturers tweaking their cosmetics and fragrances accordingly, the E-commerce Cosmetic and Fragrance Market is expected to witness growth over the forecast period.
E-commerce Cosmetic and Fragrance Market Regional Insights
The Asia-Pacific region is expected to witness the fastest growth in the E-commerce Cosmetic and Fragrance Market at a global level. China is leading the regional growth being the hotspot for beauty and cosmetics along with increasing demand for luxury perfumes and fragrances. This has resulted in an influx of foreign manufacturers in the region. Other factors responsible for growth in the region include rapid urbanisation especially in developing economies, growth of organised retail, changing lifestyle and consumer preferences and increasing disposable income. This increased product choice and the advent of digitization improved the affordability of the products, resulting in regional growth.
E-commerce Cosmetic and Fragrance Market Segmentation
By Product:
- Hair Care
- Skin Care
- Make-Up Products
- Deodorants
- Fragrances
By Category:
- Mass
- Premium
By End-User:
- Men
- Women
- Unisex
E-commerce Cosmetic and Fragrance Market Key Competitors include:
- LOral International
- Avon Products, Inc.
- The Procter & Gamble Company
- Unilever PLC
- Oriflame Cosmetics S.A.
- Revlon, Inc
- Kao Corporation
- The Estee Lauder Companies Inc.
- Shiseido Company, Limited
- Skin Food
- Takasago International Corporation
- Ajmal International Trading Co. LLC
- Zohoor Alreef
- Sephora
- Amazon.com Inc.
- Awok.com
- jollychic.com
- Emaar Malls (Namshi)
- M.A.C Cosmetics
Key questions answered in the E-commerce Cosmetic and Fragrance Market are:
- What is E-commerce Cosmetic and Fragrance?
- What are the E-commerce Cosmetic and Fragrance Market major drivers?
- What is the current growth rate of the E-commerce Cosmetic and Fragrance Market?
- Who are the key players in the Freight and Logistics Market?
- What is the nature of competition in E-commerce Cosmetic and Fragrance industry in developed and developing economies?
- Who are the market leaders in E-commerce Cosmetic and Fragrance in Europe?
- Who are the market leaders in E-commerce Cosmetic and Fragrance in USA and Canada?
- Who are the market leaders in E-commerce Cosmetic and Fragrance in India, China, Japan and South Korea?
- What are the challenges faced by the E-commerce Cosmetic and Fragrance Market?
- What are the factors affecting growth in the E-commerce Cosmetic and Fragrance Market?
- Who held the largest market share in E-commerce Cosmetic and Fragrance Market?
- What are the factors for the growth of Asia-Pacific region in E-commerce Cosmetic and Fragrance Market?
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Key Offerings:
- Market Share, Size & Forecast by Revenue | 2022−2029
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- Market Segmentation – A detailed analysis by Product, Category, End-User and Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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