Marketing has had to adapt and keep up with technological advances over the past 30 years and our relationship with them. First, the Sales Era witnessed the invention of the telephone. This was quickly followed by the rise and development of television and the Marketing Department Era. Finally, the Marketing Company Era saw the most significant change in marketing history: the commercial availability of personal computers.
What does this mean for marketing in the future? The new Digital Skills Report has shown that many marketing professionals are uncertain about their end and believe digital marketing will play a critical role in their business over the next two years. When marketers were asked to think about their future roles, 68% of Americans and 61% in the UK believed that their current digital position would still be valid in its current form.
It’s difficult to predict the future without a crystal ball. But, to look ahead, we must look back. So we will be looking at three critical technological advances that have transformed marketing: the internet and big data, and how they can help us predict the future of Web Hosting in Canada.
Generation Z and younger Millennials might think that the internet has been a part of our lives since childhood. However, the internet’s youth is what makes it so fascinating. It has evolved rapidly and continues to reinvent itself.
Tim Berners Lee, a British computer scientist, was the first to propose the idea for the internet. His vision of a management system that could link multiple documents with hyperlinks was realized in 1991 when the first-ever live website was created.
To view the first websites, you needed a text-based web browser. Nexus, or WorldWideWeb, as it was initially called, was the first example of this. It created a platform that could be used by Internet Explorer, Chrome, and Mozilla.
With the release of Mosaic in 1993, users could see text and images together on the screen. Because it supports multiple internet protocols, the browser’s name was chosen.
Mosaic was the first web browser that could simultaneously display text and images. Its simplicity, reliability, ease of installation and simple operation made it a reliable and trusted tool.
In the mid-90s, Netscape and Internet Explorer were in direct competition for the title of the best browser. Netscape was launched in 1994 with the ability to load web pages on-the-fly. This was an incredible feature at that time. Netscape evolved to become the popular Mozilla Firefox browser.
Search Engine Optimization (SEO) is an essential digital marketing tool. You have probably heard it a hundred times. But do you understand how SEO works? Although you might understand the basics, it is possible not to grasp this complicated and multifaceted process.
SEO is complex and requires knowledge of many elements. Understanding the basics and working of SEO is crucial to know why it is essential. SEO is critical because it increases traffic to your site, which means more prospects and customers. For optimal ranking, check out these SEO tools.