Market highlights:
According to Market Research Future analysis, global digital TV market has been valued at USD ~220 billion by the end of forecast period with ~13% of CAGR during forecast period 2017 to 2023.
The digital television is the new evolution in the TV industry that achieve superior picture and sound quality with minimum transmission bandwidth. It is basically the digitally encoded format which captures, distributes, and broadcasts the programming across the world. The digital television industry is boosting the increasing demand of TV as it is integrated with the analog and digital functions in a single design. As well as the multimedia home platform will also drive the applications of Digital TV Market due to growing demand of higher performance digital TV receivers at lower system cost.
Price is the major driving factor of digital TV market. In the last ten years, the prices of digital TV have reduced by more than 100% making it more affordable. High integration of technology and mass production with strong supply chain is helping in reducing average price of digital TVs. High proliferation of internet in e-commerce helps in strengthening the supply chain of televisions and studies shows that purchase of televisions from online portals are increasing rapidly.
Key Players:
The prominent players in the Digital TV Market – Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), Lg Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), At&T Inc. (U.S), Dish Network (U.S), Verizon Fios (U.S) among others.
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Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
In the year 2010, an average smart TV selling price were more than USD 2,300 which has reduced to less than USD 1,000 in the year 2017, a decrease of 130%. The fall in the average prices makes it more affordable in emerging countries. Asia-Pacific holds more than 30% of global population and has emerged as one of the biggest potential market for digital TV. Countries such as China and India are creating huge demand for consumer electronic products and in the last couple years, growing urbanization have created a huge market for entertainment and consumer electronic industries.
By Region, MRFR analysis shows that the comprehensive understanding of market dynamics, the global active electronic components market is analyzed across key geographies namely North America, Europe, China, Japan, India and among others. In North America region, the digital TV is gaining demand due to high demand for upcoming technologies and increasing demand for digital content. U.S. is one of the biggest market for digital TV and also have high disposable income compared to the other countries around the world. Also, Europe is one for the largest market, creating huge demand for digital TVs in 2017. In Europe, high disposable income of countries such as Switzerland, Norway, Finland, Netherlands, U.K. and Italy is leading to high demand for digital TV.
The global active electronic component market is bifurcated on the basis of type, resolution, and size. On the basis of type the segment is further classified into HDTV, SDTV, EDTV and others. On the basis of resolution the segment is further classified into 720p, 1080p, 4K and others. On the basis of size the segment is further classified into 11’’- 32”, 33’’-42” and 44’’- 50”. The region includes North America, Europe, Asia Pacific and rest of the world.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Industry News
Aug 2018– Vizio today announced that a new SmartCast TV update is now rolling out via the internet to its 2018 P-Series and M-Series 4K/Ultra HD displays..
Sept 2018 – LeEco and Vizio have instead announced a “partnership” that will result in two things: LeEco’s Le app will be included on some Vizio products, and Vizio products.
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Intended Audience
- Raw material providers
- Digital TV manufacturers
- Original equipment manufacturers
- Distributors and traders
- Research institutes and organizations
- Technology standards organizations
- Technology investors
- Research institutes,
- System Integrators
- Research/Consultancy firms
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