Description:-
Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.
Scope of the Report:
This report studies the Digital Retail Marketing market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Digital Retail Marketing market by product type and applications/end industries.
Retail advertising on the digital screens will become more popular because audiences who are traveling or at home pay more attention to these ads. Advertisers gain the interest of customers by displaying their creative advertisements using digital platforms and the combination of colors and graphics. They are also focusing on the content since the viewership of these audio-video content increases with better creativity. Innovative advertisements help in brand-recollection by imprinting a long-lasting impression on customers.
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The digital retail marketing market is characterized by the presence of many large established players. The market is highly-competitive and the advertisers are increasingly competing against each other based on factors such as features, technology, display, and pricing.
The global Digital Retail Marketing market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Digital Retail Marketing.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers
Edelman
Interpublic Group of Companies
Omnicom Media Group
Publicis Groupe
WPP
Havas
Tumblr
WE
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Search ads
Display ads
Social media
E-mail marketing
Market Segment by Applications, can be divided into
Desktop
Mobile devices
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Table Of Contents – Major Key Points
1 Digital Retail Marketing Market Overview
1.1 Product Overview and Scope of Digital Retail Marketing
1.2 Classification of Digital Retail Marketing by Types
1.2.1 Global Digital Retail Marketing Revenue Comparison by Types (2017-2023)
1.2.2 Global Digital Retail Marketing Revenue Market Share by Types in 2017
1.2.3 Search ads
1.2.4 Display ads
1.2.5 Social media
1.2.6 E-mail marketing
1.3 Global Digital Retail Marketing Market by Application
1.3.1 Global Digital Retail Marketing Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Desktop
1.3.3 Mobile devices
1.4 Global Digital Retail Marketing Market by Regions
1.4.1 Global Digital Retail Marketing Market Size (Million USD) Comparison by Regions (2013-2023)
1.4.1 North America (USA, Canada and Mexico) Digital Retail Marketing Status and Prospect (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Digital Retail Marketing Status and Prospect (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Digital Retail Marketing Status and Prospect (2013-2023)
1.4.4 South America (Brazil, Argentina, Colombia) Digital Retail Marketing Status and Prospect (2013-2023)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Digital Retail Marketing Status and Prospect (2013-2023)
1.5 Global Market Size of Digital Retail Marketing (2013-2023)
2 Manufacturers Profiles
2.1 Edelman
2.1.1 Business Overview
2.1.2 Digital Retail Marketing Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Edelman Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.2 Interpublic Group of Companies
2.2.1 Business Overview
2.2.2 Digital Retail Marketing Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Interpublic Group of Companies Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.3 Omnicom Media Group
2.3.1 Business Overview
2.3.2 Digital Retail Marketing Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Omnicom Media Group Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.4 Publicis Groupe
2.4.1 Business Overview
2.4.2 Digital Retail Marketing Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Publicis Groupe Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.5 WPP
2.5.1 Business Overview
2.5.2 Digital Retail Marketing Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 WPP Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.6 Havas
2.6.1 Business Overview
2.6.2 Digital Retail Marketing Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Havas Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)
2.7 Pinterest
2.7.1 Business Overview
2.7.2 Digital Retail Marketing Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Pinterest Digital Retail Marketing Revenue, Gross Margin and Market Share (2016-2017)
Continued……
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